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YouTube is fast becoming the silver screen of the world wide web and an essential network for getting in front of the right viewers. The Google-owned platform has huge reach and influence. YouTube recently reported it now sees more than 1.8 billion active users every month—that's a billion more than Instagram. At the same time, people are also increasingly eager to subscribe to their favorite channels, so they don’t miss a single video. Given this, it’s important to have a video marketing strategy that powers consistent updates for these eager viewers...

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