Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics. The platform’s analytics have evolved to the point where they can provide a strong link between programming impressions, customer interest, and online sales...
How YouTube Watch Time Is the Video Metric Marketers Need
- Written by CMS Wire