this year YouTube made a major paradigm shift in how the video site marketers online video advertising. Instead of presenting video ads in a digital language, focused on cost-per-click and impressions, YouTube presented video ad inventory in a style similar to how broadcast TV merchandises ads. As a result, many big brands have discovered that YouTube is an ideal way to reach target audiences. Read the full article »
Google announced that Google Preferred for YouTube is sold out for 2014. As a YouTube Marketing offering, Google Preferred is a direct competitor to traditional broadcast TV commercials. YouTube lets advertisers negotiate online video ad buys using audience guarantees that are equivalent to demographic targeting available when purchasing TV spots. Launched in April 2014, Google Preferred is a different way to purchase video ad inventory. Read the full article »
Politicians and government organizations are being encouraged to establish a presence on YouTube. The YouTube for Government page is a YouTube marketing initiative designed to engage prospective voters. Industry analysts also believe that Google may have created this niche opportunity as a way to gain politically-related advertising revenues. Read the full article »
The Truvia Baking Star Video Contest has generated nearly 133,000 video views since its launch on September 16th. The YouTube marketing campaign features prominent cooking mavens who have created cooking videos using Truvia's new brown sugar blend. Consumers are invited to submit videos of themselves baking new recipes using a Truvia product The promotion was designed to organically connect with consumers. Read the full article »
YouTube will earn $1.13 billion in net video advertising revenue in the U.S. this year, up nearly 40 percent accounting for 18.9 percent of the of the online video ad market, according to new research from eMarketer. The company, a unit of Google, has spent big over the past year to promote stars like Bethany Mota, Michelle Phan and shows like "Epic Rap Battles Of History" to better compete with TV for ad dollars.
Overall revenue, including international and display ads, is up 56 percent to $5.96 billion according to the firm, but YouTube's take of the market is expected to slide as the web video ad market grows and alternatives proliferate. Amazon is investing big in original content and just purchased online gaming network Twitch for $1 billion. Read the full article »
Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking part in the most recent viral video marketing sensation: the Ice Bucket Challenge.
Startups, established firms and viral video marketers of all types can learn from the success of the Ice Bucket Challenge. Those trying to develop a viral video marketing campaign can take the following steps… Read the full article »
Want to get ahead on YouTube? Of course you do. Well, it’s not complicated. Allison Stern, co-founder of YouTube marketing specialist Tubular presented the 5 secrets to succeeding on YouTube today at the Reel Video Summit in San Francisco, California, and it only took her 15 minutes.
All 5 of her YouTube marketing tips fall into the areas of content, influencers, engagement, promotion, and optimization. Read the full article »
A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube marketing has evolved to become an extremely important marketing tool as video sharing now provides a great opportunity for advertising. The best part of it all is that uploading YouTube marketing videos is free!
These eight simple YouTube marketing tips will help your B2B video campaigns soar to new heights. Read the full article »
The San Francisco-based company launched its YouTube channel four years ago and started producing web marketing videos as a way to promote its cameras. But the popularity of the online video marketing campaign took a life of its own, and now GoPro is taking a cue from its customers and producing many of its own internet videos as well. The change has tripled their amount of YouTube video views so far this year. Read the full article »
Big changes are in store for the world of YouTube marketing. YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters, a move that could bolster a three-year-old multimillion-dollar effort that has had mixed success so far.
The talks underscore Google Inc’s desire to complete YouTube’s transition from a repository for grainy home videos to a site sporting the more polished content crucial to securing higher-priced advertising. Either way, YouTube marketing will never be the same. Read the full article »
When it comes to online video consumption, YouTube remains the go-to site for the majority of US viewers, with live TV broadcasts, and video-on-demand site Netflix coming in way behind. According to a recent report on internet video consumption, 68% of respondents said it was the Google-owned video streaming portal that fulfilled most of their web video viewing needs, and 28% of respondents confirmed that they consumed 15 or more hours of streaming digital video content (including YouTube) through a game console or web TV device per week.
Certainly, YouTube marketing is still an indispensable tool for online video marketers. Read the full article »
Watch Time for YouTube videos is one of the most heavily weighted metrics in the video search engine's ranking algorithm, but increasing Watch Time can often be incredibly frustrating, even for YouTube marketing professionals.
YouTube marketing begins with increasing your video's SEO value, but how do you do that? This video will show you several ways to increase the watch time for your internet marketing videos to increase their visibility in search results and drive ROI. Read the full article »
Two new revelations from Google have made for an exciting week in YouTube marketing. The social video sharing giant has announced that it will be introducing crowd-funding for their favorite YouTube channels, which will allow popular YouTubers to raise money through donations from fans and subscribers.
YouTube will also be introducing support for videos that run at 60 frames per second, a significant improvement to video content quality that will afford web video viewers the same quality they have come to expect from traditional TV and video gaming platforms. Read the full article »
YouTube marketing can be a powerful tool for increasing awareness of your brand and connecting with your audience in a fresh and entertaining way, but developing a social video marketing strategy that works for your brand is challenging. If you want to find YouTube marketing success, you need to take the extra step and go the extra mile with your content. These 7 steps will help bring you closer to achieving all of your social video marketing goals. Read the full article »
YouTube marketing isn't as easy as uploading a video and waiting for internet fame to descend upon you. Driving views, shares, and engagement is a skill that takes years to hone, but Lindsey Stirling is proving that it can be incredibly rewarding if you have the patience to master it.
Stirling first ventured into viral video marketing in 2007 with the hopes of getting on The Ellen Degeneres Show, and although she hasn't made it yet, she has grown an audience of nearly 5 million subscribers and boasts more than 670 million online video views. Read the full article »
YouTube is the second largest search engine in the world, and YouTube marketing is becoming a staple of digital marketing strategy. According to Jeffrey Katzenberg, CEO of DreamWorks Animation, YouTube will be the dominant platform in which we consume media in half a decade. Katzenberg described YouTube as a fantastic platform for studios to discover new talent and said that companies should be looking to invest in it as soon as possible. Read the full article »
Viral video marketing and YouTube marketing can often be very hit or miss, but the process of making a branded video go viral doesn't have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your soon-to-be viral video. To start with, try these five essential steps. Read the full article »
Honda announced they will spend millions to create its own YouTube music channel. The YouTube marketing project will be called Honda Stage, and will feature recorded performances from live events and concerts. For this ambitious viral video marketing initiative aimed at selling cars to younger drivers, Honda will team up with an impressive roster of partners Vevo, YouTube, Sean “Diddy” Combs Revolt, Clear Channel Media and Entertainment, and Live Nation. Read the full article »
Comcast’s’ SVP of Video, Matt Strauss, confirmed that the company is looking to test a new online video platform for distributing video content through its new X1 cable set top boxes by the end of the year. As with you YouTube, content creators will be able to upload videos directly to a server. Then, these videos will become available via an app running on Comcast’s X1 box.
YouTube marketing is highly competitive, will Comcast's viral video marketing platform be able to hold it's own against the video sharing giant? Read the full article »
YouTube is unique in that it can be, both, a marketing platform and a monetization platform. YouTube is also unique in that it has, both, ad supported and transactional and subscription capabilities for users to interact with content.
At the recent Streaming Media East conference in New York City, David Katz, vice president of digital media for Starz, sat down for a sit-down interview to discuss YouTube marketing and explain why a premium pay TV service is putting videos online. According to Katz, Starz is using YouTube in a number of different ways. Read the full article »