Which consumer brand was the most successful at YouTube marketing in 2014? From a paid advertising perspective: Nike. According to a Google review of the top digital video ads of 2014, Nike garnered 171.7 million views from two different videos. Viewers are not only watching more online video advertising, but they are watching longer video ads. The top video ads of 2014 were an average of 3-minutes in duration. Nearly five times the length of a typical video ad. Read the full article »
If the goal of your organization's YouTube marketing efforts is to grow views, here are some tips on how to engage audiences. Create relevant video content that inspires your target audience. Leverage video SEO by incorporating pertinent keywords and search terms into YouTube titles and descriptions. Finally, promote the video content via paid promotions, partnerships and social video marketing. Read the full article »
According to a study conducted by GlobalWebIndex, YouTube is the most visited social video site among Web users aged 16-64. Eighty-five percent of adults worldwide are regular visitors to YouTube. Social video marketers should ensure there is a YouTube marketing component to every social video campaign. Read the full article »
Lionsgate keeps marketing costs down by relying on YouTube marketing and other social video tactics to reach audiences. For the third movie in the "Hunger Games" series, Lionsgate heavily leveraged YouTube in support of its "District Voices" initiative. Video content was released directly to YouTube and other websites featuring different elements of "The Hunger Games" movies. Read the full article »
Google recommends that organizations do not try to "make video content go viral" as the key goal to YouTube marketing. During a recent "Brand Labs" boot camp for advertisers, YouTube showcased different case studies on the best way to market video content across the social video network. The most successful web video marketers distributing content on YouTube are consistent in their video content creation and distribution. Read the full article »
Beats by Dre has a simple YouTube marketing strategy. Videos featuring athletes and celebrities with a strong emphasis on branded storytelling are the foundation to Beats by Dre YouTube channel. Brands that choose to create video content with a singular focus have a tendency to engage more YouTube viewers. Many viewers ultimately become subscribers, another key facet to marketing on YouTube. It is more effective for organizations to upload concise videos rather than a lot of video content. Read the full article »
Whistle Sports has received a #7 million investment from BSkyB to fund the sports-oriented site's presence on YouTube. With over 8.5 million subscribers to 192 sports-oriented channels, Whistle Sports is among a small group of niche focused multi-channel networks publishing on the YouTube video sharing platform. Read the full article »
Seventy-five percent of web users will visit an organization's website after watching video content on YouTube. This makes YouTube marketing an important component of web video communications. Incorporating keywords in the video's title and creating detailed descriptions will help YouTube viewers locate video content. Cross-posting links to YouTube videos across social media networks will also improve a video's viewability. Read the full article »
Google may introduce a paid-subscription option to YouTube users. This would represent a significant shift from the video sharing site's current advertising-approach monetization model. Paid-subscriptions would be a way for Google to generate more revenue from YouTube. It could also alter strategies organizations use for YouTube marketing efforts. Read the full article »
YouTube marketing presents organizations with a diversity of opportunities. The new "YouTube Advertising: Ins and Outs for Making It Work" report published by eMarketer identifies how marketers can leverage the video sharing site to reach target audiences. YouTube video ad revenues for US-based content will rise 39.2 percent in 2014 and are expected to grow by double digits through 2016. Read the full article »
Hindustan Unilver has creating beauty content for an experimental YouTube Marketing test. The "Be Beautiful" campaign features a number of Unilver brands being used by well-known India-based fashion, lifestyle and beauty bloggers. The YouTube initiative was designed as a way to connect with consumers in a changing marketplace. The video content was designed to engage audiences who are looking to be entertained and educated. Read the full article »
The most successful YouTube Marketing campaigns follow a pragmatic strategy. These videos take a "hero, hub, hygiene" appraoch. Hero videos reach a wide audience, while hub videos tend to be tailored to the viewer. Hygiene video content is optimized to the audience. Read the full article »
this year YouTube made a major paradigm shift in how the video site marketers online video advertising. Instead of presenting video ads in a digital language, focused on cost-per-click and impressions, YouTube presented video ad inventory in a style similar to how broadcast TV merchandises ads. As a result, many big brands have discovered that YouTube is an ideal way to reach target audiences. Read the full article »
Google announced that Google Preferred for YouTube is sold out for 2014. As a YouTube Marketing offering, Google Preferred is a direct competitor to traditional broadcast TV commercials. YouTube lets advertisers negotiate online video ad buys using audience guarantees that are equivalent to demographic targeting available when purchasing TV spots. Launched in April 2014, Google Preferred is a different way to purchase video ad inventory. Read the full article »
Politicians and government organizations are being encouraged to establish a presence on YouTube. The YouTube for Government page is a YouTube marketing initiative designed to engage prospective voters. Industry analysts also believe that Google may have created this niche opportunity as a way to gain politically-related advertising revenues. Read the full article »
The Truvia Baking Star Video Contest has generated nearly 133,000 video views since its launch on September 16th. The YouTube marketing campaign features prominent cooking mavens who have created cooking videos using Truvia's new brown sugar blend. Consumers are invited to submit videos of themselves baking new recipes using a Truvia product The promotion was designed to organically connect with consumers. Read the full article »
YouTube will earn $1.13 billion in net video advertising revenue in the U.S. this year, up nearly 40 percent accounting for 18.9 percent of the of the online video ad market, according to new research from eMarketer. The company, a unit of Google, has spent big over the past year to promote stars like Bethany Mota, Michelle Phan and shows like "Epic Rap Battles Of History" to better compete with TV for ad dollars.
Overall revenue, including international and display ads, is up 56 percent to $5.96 billion according to the firm, but YouTube's take of the market is expected to slide as the web video ad market grows and alternatives proliferate. Amazon is investing big in original content and just purchased online gaming network Twitch for $1 billion. Read the full article »
Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking part in the most recent viral video marketing sensation: the Ice Bucket Challenge.
Startups, established firms and viral video marketers of all types can learn from the success of the Ice Bucket Challenge. Those trying to develop a viral video marketing campaign can take the following steps… Read the full article »
Want to get ahead on YouTube? Of course you do. Well, it’s not complicated. Allison Stern, co-founder of YouTube marketing specialist Tubular presented the 5 secrets to succeeding on YouTube today at the Reel Video Summit in San Francisco, California, and it only took her 15 minutes.
All 5 of her YouTube marketing tips fall into the areas of content, influencers, engagement, promotion, and optimization. Read the full article »
A successful online presence for a business includes more than just Facebook, LinkedIn and Twitter. YouTube marketing has evolved to become an extremely important marketing tool as video sharing now provides a great opportunity for advertising. The best part of it all is that uploading YouTube marketing videos is free!
These eight simple YouTube marketing tips will help your B2B video campaigns soar to new heights. Read the full article »