YouTube marketing is more effective than ever. More than 187 million Americans watch some form of online video programming every month and advertising dollars are continuing their rapid trend towards the medium that’s now getting these massive numbers of eyeballs. U.S. online video ad spending is expected to reach upwards of $8.04 billion by 2016. But it’s not only online video’s scale that’s exciting marketers, it’s online video’s engagement, too. According to recent data YouTube subscribers are driving 20x engagement over Facebook likes for brands. Read the full article »
18-34 year-olds are in love with YouTube. Well, that's no big surprise, but it doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how does YouTube marketing reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to viral video marketing and connecting with their target market. The big takeaway is that to be successful you have to understand how that age group treats online video content, because failure to do so could mean you fail to connect with a whole generation of consumers. Read the full article »
YouTube marketers love collaborations. They are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, which is exposure enough, but may also come with added social media coverage which is always a bonus. And while some of us (aged over 18) may wonder what is so exciting about PewDiePie playing videogames with Zoella and Alfie, it is unquestionably an effective tool for viral video marketing.
We talked with two experts on Youtube Marketing and video collaboration who tell us why collabs often don't work for businesses, even though they are a great opportunity for them, and explain how to overcome the challenges. John Quilter is an online video personality known as 'The Food Busker', often seen on Jamie Oliver's FoodTube channel, and LondonLive. Tom Martin of FaqTube has managed the YouTube channels of some of TV's biggest brands. Read the full article »
Did you know that there are over 1 billion unique visits to YouTube each month? YouTube is one of the largest web properties and continues to grow today. ComScore reports that over 89 million people in the United States alone are going to watch 1.2 billion online videos today — a number that continues to grow.
That leaves a lot of opportunity for business growth.
Business owners already know that when it comes to online marketing, they should use channels like Google AdWords, Facebook, LinkedIn and Twitter. But not as many are talking about YouTube advertising.
In my position as a marketing executive at a startup, I personally saw the benefit of YouTube ads. In fact, it was our No. 1 customer acquisition channel. It beat out SEO, other paid channels and email. Here are a few reasons you should give YouTube ads a try immediately: Read the full article »
As the various Digital NewFront presenters promised advertisers they will lure millennial eyes to online ads, the through line for every single presentation has been YouTube. YouTube is the destination for young minds who want to find information, learn how to do things, and see things that aren’t in their immediate reach. YouTube is the vehicle for discovery and the factory for next generation stars who are quickly being snatched up by digital outlets. This is the contemporary version of the talent bidding wars we used to see in network television.
The Google YouTube BrandCast at Madison Square Garden Theatre had a lot of powerhouse talent fueling their presentation with the biggest names being Janelle Monae and Pharrell. Pharrell closed the presentation with “Happy” which has over 292 million YouTube views, so far. Sal Masekela hosted a large portion of the show and he was an excellent choice as he easily shifted from segment to segment and emphasized YouTube’s fan communities for various channels. Read the full article »
The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. But the times they are a-changing. We now live in a world that thrives on immediate visual interaction, and with companies like Vimeo and Vine dominating the social scene, we’re seeing a steep rise in video engagement once more.
Taking advantage of video’s popularity can seriously help your business reach its target audience and boost your bottom line. However, you can’t just throw a haphazardly edited video on YouTube and expect it to go viral; you need a video marketing strategy. Follow these video tips and the examples set by four companies—Dove, Logitech, Columbia Sportswear and Chipotle—that are acing the viral video game. Read the full article »
You love watching videos on YouTube. Some of the stuff you see is hilarious. Other videos are touching, like the “Buckle Up” PSA commercial. If you want to be a star, though, you need a recipe for success that's also repeatable. No one wants to be a one-hit wonder, especially on YouTube. Read the full article »