Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

YouTube Is 20 Times More Engaging Than Facebook

| | Tube Filter - Joshua Cohen
facebook
twitter
linkedin

YouTube marketing is more effective than ever. More than 187 million Americans watch some form of online video programming every month and advertising dollars are continuing their rapid trend towards the medium that’s now getting these massive numbers of eyeballs. U.S. online video ad spending is expected to reach upwards of $8.04 billion by 2016. But it’s not only online video’s scale that’s exciting marketers, it’s online video’s engagement, too. According to recent data YouTube subscribers are driving 20x engagement over Facebook likes for brands. Read the full article »

18-34 Year-olds LOVE YouTube But Demand Much More From Brands

| | ReelSEO - Carla Marshall
facebook
twitter
linkedin

18-34 year-olds are in love with YouTube. Well, that's no big surprise, but it doesn't mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how does YouTube marketing reach that audience and really engage with them? In the latest YouTube Insights report, the site gives creators a heads up when it comes to viral video marketing and connecting with their target market. The big takeaway is that to be successful you have to understand how that age group treats online video content, because failure to do so could mean you fail to connect with a whole generation of consumers. Read the full article »

How to Make YouTube Collaborations Actually Work for Brands

| | ReelSEO - George Aliferis
facebook
twitter
linkedin

YouTube marketers love collaborations. They are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. "Collabs", as they are more commonly known, is a cross-over appearance on someone else's YouTube channel, which is exposure enough, but may also come with added social media coverage which is always a bonus. And while some of us (aged over 18) may wonder what is so exciting about PewDiePie playing videogames with Zoella and Alfie, it is unquestionably an effective tool for viral video marketing.

We talked with two experts on Youtube Marketing and video collaboration who tell us why collabs often don't work for businesses, even though they are a great opportunity for them, and explain how to overcome the challenges. John Quilter is an online video personality known as 'The Food Busker', often seen on Jamie Oliver's FoodTube channel, and LondonLive. Tom Martin of FaqTube has managed the YouTube channels of some of TV's biggest brands. Read the full article »

Looking For New Ways To Reach Customers? Try YouTube Advertising

| | Forbes - Eric Siu
facebook
twitter
linkedin

Did you know that there are over 1 billion unique visits to YouTube each month? YouTube is one of the largest web properties and continues to grow today. ComScore reports that over 89 million people in the United States alone are going to watch 1.2 billion online videos today — a number that continues to grow.

That leaves a lot of opportunity for business growth.

Business owners already know that when it comes to online marketing, they should use channels like Google AdWords, Facebook, LinkedIn and Twitter. But not as many are talking about YouTube advertising.

In my position as a marketing executive at a startup, I personally saw the benefit of YouTube ads. In fact, it was our No. 1 customer acquisition channel. It beat out SEO, other paid channels and email. Here are a few reasons you should give YouTube ads a try immediately: Read the full article »

Digital NewFronts 2014: BrandCast - All Roads Lead To And From YouTube

| | Forbes - Diane Gordon
facebook
twitter
linkedin

As the various Digital NewFront presenters promised advertisers they will lure millennial eyes to online ads, the through line for every single presentation has been YouTube. YouTube is the destination for young minds who want to find information, learn how to do things, and see things that aren’t in their immediate reach. YouTube is the vehicle for discovery and the factory for next generation stars who are quickly being snatched up by digital outlets. This is the contemporary version of the talent bidding wars we used to see in network television.

The Google YouTube BrandCast at Madison Square Garden Theatre had a lot of powerhouse talent fueling their presentation with the biggest names being Janelle Monae and Pharrell. Pharrell closed the presentation with “Happy” which has over 292 million YouTube views, so far. Sal Masekela hosted a large portion of the show and he was an excellent choice as he easily shifted from segment to segment and emphasized YouTube’s fan communities for various channels. Read the full article »

4 Companies Getting Video Right

| | Bplans - Luke Clum
facebook
twitter
linkedin

The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn’t always worth the massive amount of time and energy put into the project. But the times they are a-changing. We now live in a world that thrives on immediate visual interaction, and with companies like Vimeo and Vine dominating the social scene, we’re seeing a steep rise in video engagement once more.

Taking advantage of video’s popularity can seriously help your business reach its target audience and boost your bottom line. However, you can’t just throw a haphazardly edited video on YouTube and expect it to go viral; you need a video marketing strategy. Follow these video tips and the examples set by four companies—Dove, Logitech, Columbia Sportswear and Chipotle—that are acing the viral video game. Read the full article »

YouTube Content: 4 Tips for Brands That Want to Activate Customers

| | DM News - Jessica Thorpe
facebook
twitter
linkedin
There are a number of simple tips that can be used to increase an organization's YouTube marketing efforts. The first step is to create a video content style. YouTube viewers are more attracted to videos that genuinely provide authenticity and credibility in a user-generate format instead of slick, professionally produced video content. Build an audience through video content that is informative. Read the full article »

The YouTube of the Future: Simpler, Less Tacky, More Beautiful

| | Fast Company - Rebecca Greenfield
facebook
twitter
linkedin
Google has been experimenting with a design "facelift" for the YouTube video sharing site. From an engineering perspective, YouTube is a functional video hub. However, for end-users, YouTube's cluttered design can make the site cumbersome for users. The ultimate design goal for YouTube would be a simple design that replicates for both desktop and mobile users. Read the full article »

How to convert YouTube viewers into subscribers

| | iMedia Connection - Teresa Caro
facebook
twitter
linkedin
Maximize YouTube marketing efforts by turning video viewers into YouTube Channel subscribers. A key step is to produce video content designed to reinforce a brand instead of being a one-hit viral video wonder. Incorporate a call-to-action that encourages viewers to subscribe to the channel. Consider in-video programming to cross-promote video content. Read the full article »

3 keys to success on YouTube

| | iMedia Connection - Lewis Ball
facebook
twitter
linkedin
Many organizations do not take advantage of the various YouTube marketing opportunities available to Channel creators. Channels enable organizations to build an audience of viewers interested in your video content. Optimizing YouTube Channel video content with relevant keywords will help new viewers discover the content. It is also important to select an appropriate video thumbnail image to increase viewer click-through and watch rates. Read the full article »

Teens Press Play on YouTube

| | eMarketer
facebook
twitter
linkedin
A recent study conducted by The Intelligence Group about teens online habits found that nearly 75 percent of 14- to 18-year olds use YouTube "frequently." The video sharing site may be the best way for organizations targeting this audience to reach and connect with viewers. Read the full article »

YouTube Redesigns Website with Center-Aligned Look to Match Mobile Apps

| | Variety - Todd Spangler
facebook
twitter
linkedin
The latest site redesign for YouTube makes user-created playlists a prominent feature. Playlists will now feature all the playlists a user has created, along with playlists from Channels a user frequents. The "center-aligned" design to YouTube's web pages was selected because it is closely aligned with the video sharing site's mobile apps. Read the full article »

53% of Shoppers are Influenced by YouTube… Here are the Videos They’re Watching

| | The Social Media Monthly - Tony Sheng
facebook
twitter
linkedin
Video can influence the buying decision of consumers, making YouTube marketing a necessary component of digital retail marketing initiatives. Consumers turn to YouTube for product reviews and recommendations, using keyword search terms that may not directly correlate with products or services. Twelve categories, including makeup, fashion, home goods, and office supplies, directly influence consumers who use retail as part of their purchase decision cycle. Read the full article »

How to grow your YouTube subscriber base

| | iMedia Connection - Yale Wang
facebook
twitter
linkedin
Organizations should consider developing a strategy for building YouTube Channels as a key component to YouTube marketing efforts. Channel subscribers offer a number of inherent benefits, including being a key audience for social video sharing and general word of mouth (WOM) marketing. Beyond general engagement, Channel subscribers give you a direct relationship to viewers. Read the full article »

How the Top Ad Agencies Win on YouTube: Great Creative, Lots of Ads

| | Advertising Age - Tim Peterson
facebook
twitter
linkedin
According to YouTube's agency rankings, determined by the number of time's an ad agency's video ad appeared on the YouTube monthly ad board, OMD and Wieden & Kennedy are among the best ad agencies using YouTube marketing. A combination of video produced for YouTube along with paid video views helped propel agencies to the top of the YouTube ad rankings. Read the full article »

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

| | Adweek - Mike Shields
facebook
twitter
linkedin
Brands that waited to debut their Super Bowl ad during Sunday's game are not generating as many online video views as advertisers who pre-released teaser ad content. According to Touchstorm's Video Scoreboard, fifteen of the worst eighteen performing Super Bowl ads did not have YouTube marketing plan in place, meaning the ads were not distributed on YouTube ahead of the Super Bowl. Read the full article »

YouTube Begins Major Crack Down on Fake Views

| | ReelSEO - Christophor Rick
facebook
twitter
linkedin
As a way to position itself as an advertising alternative to traditional broadcast TV, YouTube has initiated a project to eliminate fake online video views. This is a necessary step for the video sharing site in order to be a viable advertising platform. Google aims to prove that the number of video views were generated by real human viewers instead of bots, scripts and purchased video views. Read the full article »

Entrepreneur Stitches Together a Quilting Business

| | The Wall Street Journal - Jim Carlton
facebook
twitter
linkedin
Small businesses can utilize YouTube marketing to reach potential customers. Missouri Star Quilt Co. has generated as many as 30,000 orders per month, due in part to YouTube video content posted. Over the past few years the business' founder, Jenny Doan, has produced quilting-related how-to videos that have generated up to a million viewers. Read the full article »