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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

The YouTube of the Future: Simpler, Less Tacky, More Beautiful

| | Fast Company - Rebecca Greenfield
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Google has been experimenting with a design "facelift" for the YouTube video sharing site. From an engineering perspective, YouTube is a functional video hub. However, for end-users, YouTube's cluttered design can make the site cumbersome for users. The ultimate design goal for YouTube would be a simple design that replicates for both desktop and mobile users. Read the full article »

How to convert YouTube viewers into subscribers

| | iMedia Connection - Teresa Caro
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Maximize YouTube marketing efforts by turning video viewers into YouTube Channel subscribers. A key step is to produce video content designed to reinforce a brand instead of being a one-hit viral video wonder. Incorporate a call-to-action that encourages viewers to subscribe to the channel. Consider in-video programming to cross-promote video content. Read the full article »

3 keys to success on YouTube

| | iMedia Connection - Lewis Ball
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Many organizations do not take advantage of the various YouTube marketing opportunities available to Channel creators. Channels enable organizations to build an audience of viewers interested in your video content. Optimizing YouTube Channel video content with relevant keywords will help new viewers discover the content. It is also important to select an appropriate video thumbnail image to increase viewer click-through and watch rates. Read the full article »

Teens Press Play on YouTube

| | eMarketer
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A recent study conducted by The Intelligence Group about teens online habits found that nearly 75 percent of 14- to 18-year olds use YouTube "frequently." The video sharing site may be the best way for organizations targeting this audience to reach and connect with viewers. Read the full article »

YouTube Redesigns Website with Center-Aligned Look to Match Mobile Apps

| | Variety - Todd Spangler
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The latest site redesign for YouTube makes user-created playlists a prominent feature. Playlists will now feature all the playlists a user has created, along with playlists from Channels a user frequents. The "center-aligned" design to YouTube's web pages was selected because it is closely aligned with the video sharing site's mobile apps. Read the full article »

53% of Shoppers are Influenced by YouTube… Here are the Videos They’re Watching

| | The Social Media Monthly - Tony Sheng
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Video can influence the buying decision of consumers, making YouTube marketing a necessary component of digital retail marketing initiatives. Consumers turn to YouTube for product reviews and recommendations, using keyword search terms that may not directly correlate with products or services. Twelve categories, including makeup, fashion, home goods, and office supplies, directly influence consumers who use retail as part of their purchase decision cycle. Read the full article »

How to grow your YouTube subscriber base

| | iMedia Connection - Yale Wang
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Organizations should consider developing a strategy for building YouTube Channels as a key component to YouTube marketing efforts. Channel subscribers offer a number of inherent benefits, including being a key audience for social video sharing and general word of mouth (WOM) marketing. Beyond general engagement, Channel subscribers give you a direct relationship to viewers. Read the full article »

How the Top Ad Agencies Win on YouTube: Great Creative, Lots of Ads

| | Advertising Age - Tim Peterson
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According to YouTube's agency rankings, determined by the number of time's an ad agency's video ad appeared on the YouTube monthly ad board, OMD and Wieden & Kennedy are among the best ad agencies using YouTube marketing. A combination of video produced for YouTube along with paid video views helped propel agencies to the top of the YouTube ad rankings. Read the full article »

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

| | Adweek - Mike Shields
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Brands that waited to debut their Super Bowl ad during Sunday's game are not generating as many online video views as advertisers who pre-released teaser ad content. According to Touchstorm's Video Scoreboard, fifteen of the worst eighteen performing Super Bowl ads did not have YouTube marketing plan in place, meaning the ads were not distributed on YouTube ahead of the Super Bowl. Read the full article »

YouTube Begins Major Crack Down on Fake Views

| | ReelSEO - Christophor Rick
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As a way to position itself as an advertising alternative to traditional broadcast TV, YouTube has initiated a project to eliminate fake online video views. This is a necessary step for the video sharing site in order to be a viable advertising platform. Google aims to prove that the number of video views were generated by real human viewers instead of bots, scripts and purchased video views. Read the full article »

Entrepreneur Stitches Together a Quilting Business

| | The Wall Street Journal - Jim Carlton
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Small businesses can utilize YouTube marketing to reach potential customers. Missouri Star Quilt Co. has generated as many as 30,000 orders per month, due in part to YouTube video content posted. Over the past few years the business' founder, Jenny Doan, has produced quilting-related how-to videos that have generated up to a million viewers. Read the full article »

YouTube Beauty Vloggers Crush Big Industry Brands

| | ClickZ - Greg Jarboe
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Major cosmetic and beauty brands are not taking advantage of YouTube Marketing opportunities. Based on Google research, 50 percent of all beauty shoppers turn to YouTube to search for video content prior to purchasing a beauty product. However, most major brands are not leveraging YouTube to reach potential customers. Only 3 percent of the 14.9 billion beauty-related video content posted to YouTube was created by a major brand. Read the full article »

YouTube Marketing And Analytics: A Primer For Magnificent Success

| | Occam's Razor - Avinash Kaushik
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Most brands do not leverage YouTube Marketing enough to increase audience engagement. YouTube offers a social video marketing network, plus pure video ads and a place to host video content. Yet, most organizations do not have a fully fleshed-out YouTube Marketing strategy. One of the best ways to use YouTube for marketing is to produce video content that emotionally resonates with target audiences. Read the full article »

Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game

| | Online Video Daily - Laurie Sullivan
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Ahead of Sunday's Super Bowl, more than 55 ads have been uploaded to YouTube for marketing. Many brands have created "teaser" spots specifically to promote the Super Bowl ad. The teaser video content has been viewed 44 million times to date. During the same period in 2013, only 20 million views occurred. Viewers are specifically going to YouTube to search for Super Bowl-related video content. Read the full article »

How Google Gets Its Piece of the Super Bowl Ad Blitz

| | BloombergBusinessweek - Kyle Stock
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Ahead of the 2013 Super Bowl, seventeen companies have taken advantage of YouTube marketing by airing "teaser ads" on the video sharing site. While Google is permitting companies to upload Super Bowl spots for free, many of the brands using YouTube to tease TV ads are paying for additional promotional exposure. Last year 265 million Super Bowl ads were watched on YouTube. With a :30-second Super Bowl spot costing $4 million, companies are looking to increase exposure through web video marketing. Read the full article »

The YouTube Whisperer to Brands: You’re Doing It Wrong

| | Digiday - Haniya Rae
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Finding your brand's voice is the most essential component for developing successful YouTube marketing initiatives. Copying the video content used for osuccessful web video marketing campaigns will not ensure that a video will reach a mass audience. YouTube is a community - brands that have found success in reaching viewers via the YouTube platform are active participants in the community. Read the full article »

YouTube Courts Sundance For Indie Filmmakers, Advertisers

| | Advertising Age - Tim Peterson
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YouTube has produced three, two-minute trailers that will only air during the Sundance Film Festival. The trailers were designed to draw attention to the video sharing site's short-film library. YouTube would like to have indie filmakers distribute their video content on the site instead of competitor Vimeo. Vimeo is considered more of a video hub for independent filmmakers. Read the full article »

Video Strategy: Life Beyond YouTube

| | MediaPost's Online Video Insider - Jen Sargent
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Successful web video marketers cannot rely on YouTube marketing alone. Multiplatform strategies - grabbing audience attention across mobile devices - need to be the foundation to any consumer-facing web video marketing strategy. Video content can help brands increase audience trust and engagement. Social video distribution should be an element of each web video marketing campaign. Read the full article »