YouTube is unique in that it can be, both, a marketing platform and a monetization platform. YouTube is also unique in that it has, both, ad supported and transactional and subscription capabilities for users to interact with content.
At the recent Streaming Media East conference in New York City, David Katz, vice president of digital media for Starz, sat down for a sit-down interview to discuss YouTube marketing and explain why a premium pay TV service is putting videos online. According to Katz, Starz is using YouTube in a number of different ways. Read the full article »