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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Viral video documents homeless veteran’s makeover

| | Ragans's PR Daily - Kevin Allen
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A video created by Dégagé Ministries that showcased the transformation of a US Army veteran reached a viral audience. Dégagé Ministries is an organization that assists homeless and disadvantaged individuals. The video, posted to YouTube, has been viewed over 10.5 million times. Read the full article »

Regal Cinemas Uses Vine to Get People into Theaters

| | Digiday - Haniya Rae
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First, brands featured YouTube content creators in advertising. Now, companies are using Vine video creators. Regal Cinemas has launched "Date Night Fails," a YouTube Marketing campaign featuring Vine video creators. The two-minute videos were designed to remind viewers how uncomfortable dates can be in a home setting. The theater chain tapped Vine content creators for creativity and to increase exposure. Read the full article »

Why Brands Suck at YouTube

| | Adweek - Mike Shields
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Touchstorm, a video distribution company, found that only 74 of the top 5,000 YouTube Channels belong to advertisers. Many organizations do not take full advantage of YouTube marketing. To be successful at using YouTube for web video marketing, organizations need to create video content that engages viewers and encourages them to turn into subscribers. YouTube marketers need to determine if video communications will be used to entertain or inform viewers. Read the full article »

Amazon Is Courting YouTube Networks for Short-Video Push

| | Ad Age | Digital - Tim Peterson
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Amazon's a-la-carte Instant Video service could prove to be a viable threat to the YouTube video sharing site. Amazon would like to enter the short-form video content arena. The eCommerce retailer has approached a number of YouTube networks in an attempt to serve as a distribution channel for video content. Separately, Amazon has also approached media companies in a quest for editorial videos on product search results pages for a revenue-split. Read the full article »

YouTube Helps Drive Online Video, Usage Doubles

| | Online Media Daily - Gavin O'Malley
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The number of American adults who have posted video to sites including YouTube has grown from 14 percent in 2009 to 31 percent in 2013. Video posting is being fueled by the growth of digital devices and social media networks. Seventy-two percent of adults have engaged with a video sharing site. Read the full article »

Throw-It-Up-Against-The-Wall Video Lifts 'Carrie'

| | MediaPost's MarketingDaily Top of the News - Thom Forbes
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A YouTube Marketing video in support of Sony Picture's remake of "Carrie" has generated almost 15 million views since its release on October 7th. "A Telekinetic Surprise in a Coffee Shop" is a promotional video that shows how the movie's producers created some of the film's action-packed sequences. Read the full article »

AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'

| | The Guardian - Stuart Dredge
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The founder and chief executie of AwesomenessTV, a YouTube multi-channel network targeting tweens and teenagers, believes that marketers looking to engage this audience cannot focus solely on broadcast TV. Younger video viewers are watching content via smartphones and tablets. From a content perspective, YouTube is viewed as a short-form content forum. Read the full article »

9 Ways to Reach Customers on YouTube

| | Entrepreneur - Jason R. Rich
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Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create. Read the full article »

YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

| | GigaOM - Janko Roettgers
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Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases. Read the full article »

Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad

| | Advertising Age - Ann-Christine Diaz
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Virgin Mobile's new "Blinkwashing" YouTube marketing campaign asks users to opt-in to participate in an unique online video advertisement via a computer webcam. Viewers may then see one of 2,042,975 versions of twenty-five different videos. By participating, the viewer's webcam will track blinks which will then lead the viewer to a different video experience. Read the full article »

Macy's Millennial Push Hits YouTube

| | WWD - Rachel Brown
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In conjunction with the StyleHaul network of YouTube channels, Macy's has launched a series of online videos featuring YouTube personalities in an attempt to reach the Millennial audience. This YouTube Marketing strategy spotlights apparel, accessories and beauty products sold at the national department store. Macy's is granting the four video bloggers creative latitude to develop video content. Read the full article »

Forget Amazon. YouTube Is Where Shoppers Do Research

| | Adweek - Zach James
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Another reason why video communications and creating YouTube Marketing content are critical marketing tactics for organizations. According to data collected by Zefr, noted that YouTube is now the primary place consumers start their research before purchasing products and services. Read the full article »

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

| | ClickZ - Greg Jarboe
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The Oklahoma Tourism and Recreation Department (OTRD) utilizes YouTube marketing due in part to a shift in how people are using tools to plan and execute travel itineraries. Consequently, OTRD allocated 20 percent of their "Come See For Yourself" summer 2013 marketing campaign towards YouTube TrueView video ads. This helped OTRD reach a broader audience at a lower cost, while also increasing website visitors. Read the full article »

YouTube Hijacked by Notorious Adware Company

| | Adweek - Mike Shields
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Sambreel, an ad fraud/spam perpetrator, has hijacked the YouTube video sharing site. When users go to download video to their desktops, something that is against YouTube's terms of services, Sambreel places plug-ins that are activated upon the user's next visit to YouTube. These plug-ins then start serving ads in place of paid YouTube ads. Read the full article »

Where the Real Money Is Going in Online Advertising

| | Ad Age Digital - Tim Peterson
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Advertisers are moving budget to digital ad placements that can attract large audiences while also validating the monetary ROI. The ability for the YouTube video sharing site to attract large numbers of monthly unique visitors justifies the $500,000+ investment needed to secure a prime home page ad. Read the full article »