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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

12 Strategies for Promoting Your YouTube Videos

| | Entrepreneur - Jason R. Rich
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Successful YouTube marketing initiatives include videos that contain a clear and direct call-to-action. Marketers who have used YouTube for video marketing also take advantage of the tools offered by the video sharing site. External social media sharing via sites including Google+, Facebook and Twitter can also increase YouTube channel engagement. Read the full article »

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

| | ClickZ - Mary Lisbeth D'Amico
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The Virgin Group's UK-based health chain Virgin Active has launched a multi-faceted web video marketing campaign. The video communications were first launched on YouTube supported by social media outreach via Facebook and Twitter. A video ad was released at the beginning of 2014 featuring the tagline "Don't just live, live happily ever after." The campaign will be supported by offline marketing efforts. Read the full article »

The 10 Most Watched Ads on YouTube in 2013

| | Adweek - Tim Nudd
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The ten most frequently viewed video ads that ran on YouTube feature a mix of creative themes and brands. These videos, identified on Adweek's Ads Leaderbord, not only were part of paid advertising campaigns, but they generated a high amount of organic traffic. Read the full article »

How to Advertise Your YouTube Videos

| | Entrepreneur - Jason R. Rich
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Paid advertising can support YouTube Marketing efforts. Online video advertising campaigns can link directly to YouTube videos even if the advertising inventory appears on sites such as Yahoo! or Facebook. A pay-per-click (PPC) model affords marketers an opportunity to only pay for ads that are clicked on. A paid video component can help increase the YouTube channel's audience. Read the full article »

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide

| | eMarketer
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According to a first-ever analysis, eMarketer predicts that YouTube marketing will generating $5.60 billion in ad revenue this year. Google will net roughly $1.96 billion, representing 1.7 percent of all global digital ad revenues. YouTube video advertising will contribute 6.3 percent of all Google's net ad revenues, representing a 51 percent over the previous year. Viewer demand to view video across devices has contributed to the revenue growth. Read the full article »

Why 5 Million YouTube Views Are Not What They Used to Be

| | The Agency Post - Richard Spalding
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Marketers focused on generating a large number of views on YouTube can now pay-to-play and use TruView to purchase pre-roll video ads. To really leverage YouTube marketing, a web video marketing strategy that is not solely focused on paid ads needs to be established. Once paid advertising inventory has stopped running, most videos do not generate more views on YouTube. Read the full article »

How to Create Your Own YouTube Channel

| | Entrepreneur - Jason R. Rich
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Businesses should customize their YouTube channel to best cater to target audiences. This is an effective way to make YouTube marketing deliver optimal results. A YouTube channel can be created in a matter of minutes. YouTube can help increase video SEO and engage viewers. Read the full article »

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

| | ReelSEO - Christophor Rick
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YouTube and Google are the most popular venues for video ads according to the results of the 2013 Online Video Marketing Survey and Business Trends Report. Only half of the survey's 600+ respondents indicated that they purchase in-stream video ads. Less than 38 percent of survey respondents even purchase online video ads, yet 94.1 percent utilize YouTube Marketing as part of their web video marketing campaigns. Read the full article »

Hollister Teases Black Friday Deals on YouTube

| | ClickZ - Matt Kapko
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YouTube marketing is the cornerstone of retailer Hollister's 2013 "Black Friday" strategy. The apparel brand has created a video campaign using a "party with lifeguards" theme. The videos represent Hollisters first online video advertising promotion on the YouTube site. Hollister has been an active YouTube marketer over the past year, with a channel that has over 100 videos published. Read the full article »

YouTube Is Now Much Safer for Brands

| | Adweek - Garett Sloane
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In an attempt to eliminate offensive comments, Google now requires anyone interested in posting comments to a YouTube video to post with a Google+ account. This new policy may make brands and advertisers more comfortable with running video ads and YouTube marketing campaigns since derogatory comments will be less likely. Read the full article »

Viral video documents homeless veteran’s makeover

| | Ragans's PR Daily - Kevin Allen
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A video created by Dégagé Ministries that showcased the transformation of a US Army veteran reached a viral audience. Dégagé Ministries is an organization that assists homeless and disadvantaged individuals. The video, posted to YouTube, has been viewed over 10.5 million times. Read the full article »

Regal Cinemas Uses Vine to Get People into Theaters

| | Digiday - Haniya Rae
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First, brands featured YouTube content creators in advertising. Now, companies are using Vine video creators. Regal Cinemas has launched "Date Night Fails," a YouTube Marketing campaign featuring Vine video creators. The two-minute videos were designed to remind viewers how uncomfortable dates can be in a home setting. The theater chain tapped Vine content creators for creativity and to increase exposure. Read the full article »

Why Brands Suck at YouTube

| | Adweek - Mike Shields
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Touchstorm, a video distribution company, found that only 74 of the top 5,000 YouTube Channels belong to advertisers. Many organizations do not take full advantage of YouTube marketing. To be successful at using YouTube for web video marketing, organizations need to create video content that engages viewers and encourages them to turn into subscribers. YouTube marketers need to determine if video communications will be used to entertain or inform viewers. Read the full article »

Amazon Is Courting YouTube Networks for Short-Video Push

| | Ad Age | Digital - Tim Peterson
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Amazon's a-la-carte Instant Video service could prove to be a viable threat to the YouTube video sharing site. Amazon would like to enter the short-form video content arena. The eCommerce retailer has approached a number of YouTube networks in an attempt to serve as a distribution channel for video content. Separately, Amazon has also approached media companies in a quest for editorial videos on product search results pages for a revenue-split. Read the full article »

YouTube Helps Drive Online Video, Usage Doubles

| | Online Media Daily - Gavin O'Malley
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The number of American adults who have posted video to sites including YouTube has grown from 14 percent in 2009 to 31 percent in 2013. Video posting is being fueled by the growth of digital devices and social media networks. Seventy-two percent of adults have engaged with a video sharing site. Read the full article »

Throw-It-Up-Against-The-Wall Video Lifts 'Carrie'

| | MediaPost's MarketingDaily Top of the News - Thom Forbes
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A YouTube Marketing video in support of Sony Picture's remake of "Carrie" has generated almost 15 million views since its release on October 7th. "A Telekinetic Surprise in a Coffee Shop" is a promotional video that shows how the movie's producers created some of the film's action-packed sequences. Read the full article »