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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

YouTube Beauty Vloggers Crush Big Industry Brands

| | ClickZ - Greg Jarboe
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Major cosmetic and beauty brands are not taking advantage of YouTube Marketing opportunities. Based on Google research, 50 percent of all beauty shoppers turn to YouTube to search for video content prior to purchasing a beauty product. However, most major brands are not leveraging YouTube to reach potential customers. Only 3 percent of the 14.9 billion beauty-related video content posted to YouTube was created by a major brand. Read the full article »

YouTube Marketing And Analytics: A Primer For Magnificent Success

| | Occam's Razor - Avinash Kaushik
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Most brands do not leverage YouTube Marketing enough to increase audience engagement. YouTube offers a social video marketing network, plus pure video ads and a place to host video content. Yet, most organizations do not have a fully fleshed-out YouTube Marketing strategy. One of the best ways to use YouTube for marketing is to produce video content that emotionally resonates with target audiences. Read the full article »

Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game

| | Online Video Daily - Laurie Sullivan
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Ahead of Sunday's Super Bowl, more than 55 ads have been uploaded to YouTube for marketing. Many brands have created "teaser" spots specifically to promote the Super Bowl ad. The teaser video content has been viewed 44 million times to date. During the same period in 2013, only 20 million views occurred. Viewers are specifically going to YouTube to search for Super Bowl-related video content. Read the full article »

How Google Gets Its Piece of the Super Bowl Ad Blitz

| | BloombergBusinessweek - Kyle Stock
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Ahead of the 2013 Super Bowl, seventeen companies have taken advantage of YouTube marketing by airing "teaser ads" on the video sharing site. While Google is permitting companies to upload Super Bowl spots for free, many of the brands using YouTube to tease TV ads are paying for additional promotional exposure. Last year 265 million Super Bowl ads were watched on YouTube. With a :30-second Super Bowl spot costing $4 million, companies are looking to increase exposure through web video marketing. Read the full article »

The YouTube Whisperer to Brands: You’re Doing It Wrong

| | Digiday - Haniya Rae
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Finding your brand's voice is the most essential component for developing successful YouTube marketing initiatives. Copying the video content used for osuccessful web video marketing campaigns will not ensure that a video will reach a mass audience. YouTube is a community - brands that have found success in reaching viewers via the YouTube platform are active participants in the community. Read the full article »

YouTube Courts Sundance For Indie Filmmakers, Advertisers

| | Advertising Age - Tim Peterson
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YouTube has produced three, two-minute trailers that will only air during the Sundance Film Festival. The trailers were designed to draw attention to the video sharing site's short-film library. YouTube would like to have indie filmakers distribute their video content on the site instead of competitor Vimeo. Vimeo is considered more of a video hub for independent filmmakers. Read the full article »

Video Strategy: Life Beyond YouTube

| | MediaPost's Online Video Insider - Jen Sargent
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Successful web video marketers cannot rely on YouTube marketing alone. Multiplatform strategies - grabbing audience attention across mobile devices - need to be the foundation to any consumer-facing web video marketing strategy. Video content can help brands increase audience trust and engagement. Social video distribution should be an element of each web video marketing campaign. Read the full article »

12 Strategies for Promoting Your YouTube Videos

| | Entrepreneur - Jason R. Rich
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Successful YouTube marketing initiatives include videos that contain a clear and direct call-to-action. Marketers who have used YouTube for video marketing also take advantage of the tools offered by the video sharing site. External social media sharing via sites including Google+, Facebook and Twitter can also increase YouTube channel engagement. Read the full article »

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

| | ClickZ - Mary Lisbeth D'Amico
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The Virgin Group's UK-based health chain Virgin Active has launched a multi-faceted web video marketing campaign. The video communications were first launched on YouTube supported by social media outreach via Facebook and Twitter. A video ad was released at the beginning of 2014 featuring the tagline "Don't just live, live happily ever after." The campaign will be supported by offline marketing efforts. Read the full article »

The 10 Most Watched Ads on YouTube in 2013

| | Adweek - Tim Nudd
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The ten most frequently viewed video ads that ran on YouTube feature a mix of creative themes and brands. These videos, identified on Adweek's Ads Leaderbord, not only were part of paid advertising campaigns, but they generated a high amount of organic traffic. Read the full article »

How to Advertise Your YouTube Videos

| | Entrepreneur - Jason R. Rich
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Paid advertising can support YouTube Marketing efforts. Online video advertising campaigns can link directly to YouTube videos even if the advertising inventory appears on sites such as Yahoo! or Facebook. A pay-per-click (PPC) model affords marketers an opportunity to only pay for ads that are clicked on. A paid video component can help increase the YouTube channel's audience. Read the full article »

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide

| | eMarketer
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According to a first-ever analysis, eMarketer predicts that YouTube marketing will generating $5.60 billion in ad revenue this year. Google will net roughly $1.96 billion, representing 1.7 percent of all global digital ad revenues. YouTube video advertising will contribute 6.3 percent of all Google's net ad revenues, representing a 51 percent over the previous year. Viewer demand to view video across devices has contributed to the revenue growth. Read the full article »

Why 5 Million YouTube Views Are Not What They Used to Be

| | The Agency Post - Richard Spalding
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Marketers focused on generating a large number of views on YouTube can now pay-to-play and use TruView to purchase pre-roll video ads. To really leverage YouTube marketing, a web video marketing strategy that is not solely focused on paid ads needs to be established. Once paid advertising inventory has stopped running, most videos do not generate more views on YouTube. Read the full article »

How to Create Your Own YouTube Channel

| | Entrepreneur - Jason R. Rich
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Businesses should customize their YouTube channel to best cater to target audiences. This is an effective way to make YouTube marketing deliver optimal results. A YouTube channel can be created in a matter of minutes. YouTube can help increase video SEO and engage viewers. Read the full article »

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

| | ReelSEO - Christophor Rick
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YouTube and Google are the most popular venues for video ads according to the results of the 2013 Online Video Marketing Survey and Business Trends Report. Only half of the survey's 600+ respondents indicated that they purchase in-stream video ads. Less than 38 percent of survey respondents even purchase online video ads, yet 94.1 percent utilize YouTube Marketing as part of their web video marketing campaigns. Read the full article »

Hollister Teases Black Friday Deals on YouTube

| | ClickZ - Matt Kapko
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YouTube marketing is the cornerstone of retailer Hollister's 2013 "Black Friday" strategy. The apparel brand has created a video campaign using a "party with lifeguards" theme. The videos represent Hollisters first online video advertising promotion on the YouTube site. Hollister has been an active YouTube marketer over the past year, with a channel that has over 100 videos published. Read the full article »