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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Why 5 Million YouTube Views Are Not What They Used to Be

| | The Agency Post - Richard Spalding
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Marketers focused on generating a large number of views on YouTube can now pay-to-play and use TruView to purchase pre-roll video ads. To really leverage YouTube marketing, a web video marketing strategy that is not solely focused on paid ads needs to be established. Once paid advertising inventory has stopped running, most videos do not generate more views on YouTube. Read the full article »

How to Create Your Own YouTube Channel

| | Entrepreneur - Jason R. Rich
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Businesses should customize their YouTube channel to best cater to target audiences. This is an effective way to make YouTube marketing deliver optimal results. A YouTube channel can be created in a matter of minutes. YouTube can help increase video SEO and engage viewers. Read the full article »

72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

| | ReelSEO - Christophor Rick
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YouTube and Google are the most popular venues for video ads according to the results of the 2013 Online Video Marketing Survey and Business Trends Report. Only half of the survey's 600+ respondents indicated that they purchase in-stream video ads. Less than 38 percent of survey respondents even purchase online video ads, yet 94.1 percent utilize YouTube Marketing as part of their web video marketing campaigns. Read the full article »

Hollister Teases Black Friday Deals on YouTube

| | ClickZ - Matt Kapko
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YouTube marketing is the cornerstone of retailer Hollister's 2013 "Black Friday" strategy. The apparel brand has created a video campaign using a "party with lifeguards" theme. The videos represent Hollisters first online video advertising promotion on the YouTube site. Hollister has been an active YouTube marketer over the past year, with a channel that has over 100 videos published. Read the full article »

YouTube Is Now Much Safer for Brands

| | Adweek - Garett Sloane
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In an attempt to eliminate offensive comments, Google now requires anyone interested in posting comments to a YouTube video to post with a Google+ account. This new policy may make brands and advertisers more comfortable with running video ads and YouTube marketing campaigns since derogatory comments will be less likely. Read the full article »

Viral video documents homeless veteran’s makeover

| | Ragans's PR Daily - Kevin Allen
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A video created by Dégagé Ministries that showcased the transformation of a US Army veteran reached a viral audience. Dégagé Ministries is an organization that assists homeless and disadvantaged individuals. The video, posted to YouTube, has been viewed over 10.5 million times. Read the full article »

Regal Cinemas Uses Vine to Get People into Theaters

| | Digiday - Haniya Rae
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First, brands featured YouTube content creators in advertising. Now, companies are using Vine video creators. Regal Cinemas has launched "Date Night Fails," a YouTube Marketing campaign featuring Vine video creators. The two-minute videos were designed to remind viewers how uncomfortable dates can be in a home setting. The theater chain tapped Vine content creators for creativity and to increase exposure. Read the full article »

Why Brands Suck at YouTube

| | Adweek - Mike Shields
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Touchstorm, a video distribution company, found that only 74 of the top 5,000 YouTube Channels belong to advertisers. Many organizations do not take full advantage of YouTube marketing. To be successful at using YouTube for web video marketing, organizations need to create video content that engages viewers and encourages them to turn into subscribers. YouTube marketers need to determine if video communications will be used to entertain or inform viewers. Read the full article »

Amazon Is Courting YouTube Networks for Short-Video Push

| | Ad Age | Digital - Tim Peterson
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Amazon's a-la-carte Instant Video service could prove to be a viable threat to the YouTube video sharing site. Amazon would like to enter the short-form video content arena. The eCommerce retailer has approached a number of YouTube networks in an attempt to serve as a distribution channel for video content. Separately, Amazon has also approached media companies in a quest for editorial videos on product search results pages for a revenue-split. Read the full article »

YouTube Helps Drive Online Video, Usage Doubles

| | Online Media Daily - Gavin O'Malley
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The number of American adults who have posted video to sites including YouTube has grown from 14 percent in 2009 to 31 percent in 2013. Video posting is being fueled by the growth of digital devices and social media networks. Seventy-two percent of adults have engaged with a video sharing site. Read the full article »

Throw-It-Up-Against-The-Wall Video Lifts 'Carrie'

| | MediaPost's MarketingDaily Top of the News - Thom Forbes
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A YouTube Marketing video in support of Sony Picture's remake of "Carrie" has generated almost 15 million views since its release on October 7th. "A Telekinetic Surprise in a Coffee Shop" is a promotional video that shows how the movie's producers created some of the film's action-packed sequences. Read the full article »

AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'

| | The Guardian - Stuart Dredge
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The founder and chief executie of AwesomenessTV, a YouTube multi-channel network targeting tweens and teenagers, believes that marketers looking to engage this audience cannot focus solely on broadcast TV. Younger video viewers are watching content via smartphones and tablets. From a content perspective, YouTube is viewed as a short-form content forum. Read the full article »

9 Ways to Reach Customers on YouTube

| | Entrepreneur - Jason R. Rich
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Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create. Read the full article »

YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

| | GigaOM - Janko Roettgers
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Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases. Read the full article »

Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad

| | Advertising Age - Ann-Christine Diaz
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Virgin Mobile's new "Blinkwashing" YouTube marketing campaign asks users to opt-in to participate in an unique online video advertisement via a computer webcam. Viewers may then see one of 2,042,975 versions of twenty-five different videos. By participating, the viewer's webcam will track blinks which will then lead the viewer to a different video experience. Read the full article »

Macy's Millennial Push Hits YouTube

| | WWD - Rachel Brown
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In conjunction with the StyleHaul network of YouTube channels, Macy's has launched a series of online videos featuring YouTube personalities in an attempt to reach the Millennial audience. This YouTube Marketing strategy spotlights apparel, accessories and beauty products sold at the national department store. Macy's is granting the four video bloggers creative latitude to develop video content. Read the full article »