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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Study Reveals Significant Adoption of YouTube by Global Brands

| | ClickZ - Greg Jarboe
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According to "The Top 100 Global Brands: Key Lessons for Success on YouTube" report, to be successful utilizing YouTube marketing, organizations need to create content to engage viewers. Fifty percent of videos posted to the YouTube video sharing site garner fewer than 1,000 viewers. The best YouTube marketers publish a high volume of video content. Additionally, this content is optimized to take advantage of video SEO. Read the full article »

Report: Social Media, SEO, Integrated Marketing Key to YouTube Success

| | MediaPost's Online Video Insider - Daisy Whitney
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Branded video content created specifically for the YouTube video sharing site grew 73 percent over the past year. Successful YouTube marketing campaigns require the use of a number of different digital marketing tactics. Social video marketing and video SEO optimization are crucial, as is the need to produce a range of videos. Read the full article »

Google To Open YouTube Space NY Content Production Studio

| | Online Media Daily - Laurie Sullivan
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YouTube Space NY, located in the Chelsea Marketplace district, is scheduled to open by October 2014. The 20,000 to 25,000 square foot facility is being established by YouTube to help with video content creation. This studio will serve as an East Coast counterpart to YouTube's Los Angeles facility. Read the full article »

Four Agri-Marketing Campaigns Any Marketer Can Learn From

| | MarketingProfs - Doug Astin
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The John Deere Company uses a branded YouTube channel to engage customers. In addition to over 375 videos uploaded to the channel, John Deere takes advantage of YouTube's marketing offerings through category-relevant video playlists. Instead of relying solely on John Deere marketing messages, the company provides content that would be relevant to the channel's target audiences. Read the full article »

YouTube Is Worth Up To $21.3 Billion

| | Tubefilter - Joshua Cohen
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The current valuation of the YouTube video sharing site is estimated to be approximately $3.6 billion. London-based Barclays believes YouTube's operating margins are between 30 to 35 percent. They expect the site to generate $4.3 billion in revenue during 2014. Read the full article »

Google invests in YouTube studio in LA

| | FT Magazine - Matthew Garrahan
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Since last year, Google has leased space in a studio complex in Playa Vista, CA solely for YouTube marketing video content creators. Known as YouTube Space LA, the studios provide online video content creators the opportunity to produce professional-quality video content. Read the full article »

How to Make Money on YouTube: 'Elementary'

| | ClickZ - Greg Jarboe
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A number of advertisers, including American Express, General Electric and PepsiCo, have been invited to participate in YouTube's Partner Program. The Partner Program provides video content creators with resources to improve video content posted to the video sharing site. Read the full article »

Downloads Or Subscribers? Evaluating YouTube's Place In Viewer Conversion Funnel

| | MediaPost's Online Video Insider - Frank Sinton
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YouTube Channel subscriber counts should be viewed as "vanity metrics" for organizations focused on YouTube marketing. Instead, web video marketers should be focusing on engaging viewers. While YouTube can serve as a funnel to build an audience, mobile apps and video players can afford greater opportunities to connect with audiences. Read the full article »

How YouTube Plays Into Activision's Marketing

| | Advertising Age - Tim Peterson
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Gaming videos, including trailers, in-game walkthroughs, and parody content, is among the most popular video content viewed on YouTube. Activision views YouTube Marketing as one of the most communication channels the video game company users. The gamer's YouTube Channel generates on average a 50 percent view rate when video is posted prior to a game's release. Read the full article »

Inside YouTube's Master Plan to Kill Lag Dead

| | Gizmodo - Brent Rose
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Video lag time can make the difference between a viewer watching a video and clicking away. YouTube uses an integrated solution called Sliced Bread to copy different video resolutions. This enables the video sharing site to serve video content that can dynamically change based on a viewer's internet connection. Read the full article »

Free and Paid Ways to Promote Your Brand on YouTube

| | MarketingProfs - Alesia Krush
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There are a number of free YouTube Marketing options organizations can take advantage of. The YouTube AdWords Keyword Tool can be used to find right keywords for video optimization. Relevant keywords should be included in video titles, video descriptions and tags. Read the full article »

The Importance of Video Marketing [Infographic]

| | Business 2 Community - Teddy Lyngaas
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An Infographic published by MDG Advertising quantifies the impact YouTube Marketing has for brands and organizations. Viewers visiting the 1,000 top channels on the YouTube video sharing site make 25 million comments and favorite videos on average 7.5 million times each month. Over 27 percent of web users visit YouTube a few times each week, spending 397.1 minutes per month. Read the full article »

Google Wants to Help Advertisers Make YouTube Videos

| | AdAge | Digital - Alexandra Bruell
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Google has launched a new program through its Brand Labs services, offering advertisers the opportunity to have YouTube video creators produce and distribute custom-created content. The program, offered to new and existing clients spending a set amount on advertising through the Google properties, will help organizations increase their YouTube Marketing and web video marketing reach. Read the full article »

My Results Testing YouTube Video Ads

| | Main Street ROI Blog - Phil Frost
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Main Street ROI, a marketing training company, recently conducted a test of the YouTube video ad units. The test concluded YouTube Search ads and YouTube Display ads are not a good option for direct sales. Both ad units drive traffic to an advertisers YouTube video page. However, the pay per view structure of YouTube In-Stream ads, which can direct a viewer to a landing page, can be a beneficial online video ad unit. The audiovisual ad can drive traffic to a website or blog. Read the full article »

Chevrolet pairs with YouTube stars for Captiva viral buzz

| | MarketingWeek - Sebastian Joseph
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The "Captiva Life Test” is a video marketing campaign for Chevrolet's European Captiva SUV. The automaker features YouTube stars testing the Captiva SUV in a series of spots designed to engage web-savvy consumers between 30 to 50 years old. This is the first YouTube Marketing partnership between the video sharing site and the European division. Read the full article »

Fans Crush Brands When It Comes to YouTube

| | Adweek - Zach James
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Brands are finding that passionate fans can help increase reach for YouTube Marketing initiatives. Video has rapidly become a dominant format within social media marketing. Fans are not only creating and uploading their own videos to YouTube, but they are using the site as a way to virally share video in a social media context. Read the full article »