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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing television'

| | The Guardian - Stuart Dredge
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The founder and chief executie of AwesomenessTV, a YouTube multi-channel network targeting tweens and teenagers, believes that marketers looking to engage this audience cannot focus solely on broadcast TV. Younger video viewers are watching content via smartphones and tablets. From a content perspective, YouTube is viewed as a short-form content forum. Read the full article »

9 Ways to Reach Customers on YouTube

| | Entrepreneur - Jason R. Rich
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Organizations can leverage YouTube Marketing to introduce new products or services. The video sharing site is also an effective way to educate audiences on how to best use products. Customer testimonials and highlights from events can be interesting video content that is easy to create. Read the full article »

YouTube adds advanced moderation, Google+ to comments to get rid of the trolls

| | GigaOM - Janko Roettgers
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Aggressive and mean-spirited comments posted to YouTube have been the bane of marketers and content creators. Consequently, the video sharing site is introducing advanced moderation features that will blacklist users who frequently make negative comments. YouTube's comment system will now be closely integrated with Google+. The new commenting features will be rolled out in phases. Read the full article »

Go Ahead and Blink; You Won't Miss the Message in Virgin Mobile Ad

| | Advertising Age - Ann-Christine Diaz
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Virgin Mobile's new "Blinkwashing" YouTube marketing campaign asks users to opt-in to participate in an unique online video advertisement via a computer webcam. Viewers may then see one of 2,042,975 versions of twenty-five different videos. By participating, the viewer's webcam will track blinks which will then lead the viewer to a different video experience. Read the full article »

Macy's Millennial Push Hits YouTube

| | WWD - Rachel Brown
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In conjunction with the StyleHaul network of YouTube channels, Macy's has launched a series of online videos featuring YouTube personalities in an attempt to reach the Millennial audience. This YouTube Marketing strategy spotlights apparel, accessories and beauty products sold at the national department store. Macy's is granting the four video bloggers creative latitude to develop video content. Read the full article »

Forget Amazon. YouTube Is Where Shoppers Do Research

| | Adweek - Zach James
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Another reason why video communications and creating YouTube Marketing content are critical marketing tactics for organizations. According to data collected by Zefr, noted that YouTube is now the primary place consumers start their research before purchasing products and services. Read the full article »

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

| | ClickZ - Greg Jarboe
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The Oklahoma Tourism and Recreation Department (OTRD) utilizes YouTube marketing due in part to a shift in how people are using tools to plan and execute travel itineraries. Consequently, OTRD allocated 20 percent of their "Come See For Yourself" summer 2013 marketing campaign towards YouTube TrueView video ads. This helped OTRD reach a broader audience at a lower cost, while also increasing website visitors. Read the full article »

YouTube Hijacked by Notorious Adware Company

| | Adweek - Mike Shields
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Sambreel, an ad fraud/spam perpetrator, has hijacked the YouTube video sharing site. When users go to download video to their desktops, something that is against YouTube's terms of services, Sambreel places plug-ins that are activated upon the user's next visit to YouTube. These plug-ins then start serving ads in place of paid YouTube ads. Read the full article »

Where the Real Money Is Going in Online Advertising

| | Ad Age Digital - Tim Peterson
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Advertisers are moving budget to digital ad placements that can attract large audiences while also validating the monetary ROI. The ability for the YouTube video sharing site to attract large numbers of monthly unique visitors justifies the $500,000+ investment needed to secure a prime home page ad. Read the full article »

Study Reveals Significant Adoption of YouTube by Global Brands

| | ClickZ - Greg Jarboe
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According to "The Top 100 Global Brands: Key Lessons for Success on YouTube" report, to be successful utilizing YouTube marketing, organizations need to create content to engage viewers. Fifty percent of videos posted to the YouTube video sharing site garner fewer than 1,000 viewers. The best YouTube marketers publish a high volume of video content. Additionally, this content is optimized to take advantage of video SEO. Read the full article »

Report: Social Media, SEO, Integrated Marketing Key to YouTube Success

| | MediaPost's Online Video Insider - Daisy Whitney
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Branded video content created specifically for the YouTube video sharing site grew 73 percent over the past year. Successful YouTube marketing campaigns require the use of a number of different digital marketing tactics. Social video marketing and video SEO optimization are crucial, as is the need to produce a range of videos. Read the full article »

Google To Open YouTube Space NY Content Production Studio

| | Online Media Daily - Laurie Sullivan
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YouTube Space NY, located in the Chelsea Marketplace district, is scheduled to open by October 2014. The 20,000 to 25,000 square foot facility is being established by YouTube to help with video content creation. This studio will serve as an East Coast counterpart to YouTube's Los Angeles facility. Read the full article »

Four Agri-Marketing Campaigns Any Marketer Can Learn From

| | MarketingProfs - Doug Astin
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The John Deere Company uses a branded YouTube channel to engage customers. In addition to over 375 videos uploaded to the channel, John Deere takes advantage of YouTube's marketing offerings through category-relevant video playlists. Instead of relying solely on John Deere marketing messages, the company provides content that would be relevant to the channel's target audiences. Read the full article »

YouTube Is Worth Up To $21.3 Billion

| | Tubefilter - Joshua Cohen
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The current valuation of the YouTube video sharing site is estimated to be approximately $3.6 billion. London-based Barclays believes YouTube's operating margins are between 30 to 35 percent. They expect the site to generate $4.3 billion in revenue during 2014. Read the full article »