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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Forget Amazon. YouTube Is Where Shoppers Do Research

| | Adweek - Zach James
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Another reason why video communications and creating YouTube Marketing content are critical marketing tactics for organizations. According to data collected by Zefr, noted that YouTube is now the primary place consumers start their research before purchasing products and services. Read the full article »

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

| | ClickZ - Greg Jarboe
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The Oklahoma Tourism and Recreation Department (OTRD) utilizes YouTube marketing due in part to a shift in how people are using tools to plan and execute travel itineraries. Consequently, OTRD allocated 20 percent of their "Come See For Yourself" summer 2013 marketing campaign towards YouTube TrueView video ads. This helped OTRD reach a broader audience at a lower cost, while also increasing website visitors. Read the full article »

YouTube Hijacked by Notorious Adware Company

| | Adweek - Mike Shields
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Sambreel, an ad fraud/spam perpetrator, has hijacked the YouTube video sharing site. When users go to download video to their desktops, something that is against YouTube's terms of services, Sambreel places plug-ins that are activated upon the user's next visit to YouTube. These plug-ins then start serving ads in place of paid YouTube ads. Read the full article »

Where the Real Money Is Going in Online Advertising

| | Ad Age Digital - Tim Peterson
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Advertisers are moving budget to digital ad placements that can attract large audiences while also validating the monetary ROI. The ability for the YouTube video sharing site to attract large numbers of monthly unique visitors justifies the $500,000+ investment needed to secure a prime home page ad. Read the full article »

Study Reveals Significant Adoption of YouTube by Global Brands

| | ClickZ - Greg Jarboe
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According to "The Top 100 Global Brands: Key Lessons for Success on YouTube" report, to be successful utilizing YouTube marketing, organizations need to create content to engage viewers. Fifty percent of videos posted to the YouTube video sharing site garner fewer than 1,000 viewers. The best YouTube marketers publish a high volume of video content. Additionally, this content is optimized to take advantage of video SEO. Read the full article »

Report: Social Media, SEO, Integrated Marketing Key to YouTube Success

| | MediaPost's Online Video Insider - Daisy Whitney
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Branded video content created specifically for the YouTube video sharing site grew 73 percent over the past year. Successful YouTube marketing campaigns require the use of a number of different digital marketing tactics. Social video marketing and video SEO optimization are crucial, as is the need to produce a range of videos. Read the full article »

Google To Open YouTube Space NY Content Production Studio

| | Online Media Daily - Laurie Sullivan
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YouTube Space NY, located in the Chelsea Marketplace district, is scheduled to open by October 2014. The 20,000 to 25,000 square foot facility is being established by YouTube to help with video content creation. This studio will serve as an East Coast counterpart to YouTube's Los Angeles facility. Read the full article »

Four Agri-Marketing Campaigns Any Marketer Can Learn From

| | MarketingProfs - Doug Astin
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The John Deere Company uses a branded YouTube channel to engage customers. In addition to over 375 videos uploaded to the channel, John Deere takes advantage of YouTube's marketing offerings through category-relevant video playlists. Instead of relying solely on John Deere marketing messages, the company provides content that would be relevant to the channel's target audiences. Read the full article »

YouTube Is Worth Up To $21.3 Billion

| | Tubefilter - Joshua Cohen
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The current valuation of the YouTube video sharing site is estimated to be approximately $3.6 billion. London-based Barclays believes YouTube's operating margins are between 30 to 35 percent. They expect the site to generate $4.3 billion in revenue during 2014. Read the full article »

Google invests in YouTube studio in LA

| | FT Magazine - Matthew Garrahan
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Since last year, Google has leased space in a studio complex in Playa Vista, CA solely for YouTube marketing video content creators. Known as YouTube Space LA, the studios provide online video content creators the opportunity to produce professional-quality video content. Read the full article »

How to Make Money on YouTube: 'Elementary'

| | ClickZ - Greg Jarboe
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A number of advertisers, including American Express, General Electric and PepsiCo, have been invited to participate in YouTube's Partner Program. The Partner Program provides video content creators with resources to improve video content posted to the video sharing site. Read the full article »

Downloads Or Subscribers? Evaluating YouTube's Place In Viewer Conversion Funnel

| | MediaPost's Online Video Insider - Frank Sinton
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YouTube Channel subscriber counts should be viewed as "vanity metrics" for organizations focused on YouTube marketing. Instead, web video marketers should be focusing on engaging viewers. While YouTube can serve as a funnel to build an audience, mobile apps and video players can afford greater opportunities to connect with audiences. Read the full article »

How YouTube Plays Into Activision's Marketing

| | Advertising Age - Tim Peterson
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Gaming videos, including trailers, in-game walkthroughs, and parody content, is among the most popular video content viewed on YouTube. Activision views YouTube Marketing as one of the most communication channels the video game company users. The gamer's YouTube Channel generates on average a 50 percent view rate when video is posted prior to a game's release. Read the full article »

Inside YouTube's Master Plan to Kill Lag Dead

| | Gizmodo - Brent Rose
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Video lag time can make the difference between a viewer watching a video and clicking away. YouTube uses an integrated solution called Sliced Bread to copy different video resolutions. This enables the video sharing site to serve video content that can dynamically change based on a viewer's internet connection. Read the full article »

Free and Paid Ways to Promote Your Brand on YouTube

| | MarketingProfs - Alesia Krush
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There are a number of free YouTube Marketing options organizations can take advantage of. The YouTube AdWords Keyword Tool can be used to find right keywords for video optimization. Relevant keywords should be included in video titles, video descriptions and tags. Read the full article »