Your Global Video Marketing, Production, Advertising and Communications Weekly News -
Articles about YouTube Video Marketing and Viral Video Promotion
Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.
One of the most effective ways to generate more views for your channel is to promote your videos outside of YouTube, i.e. use your blog and social media channels. There’s a variety of WordPress themes that aim to do exactly that: promote your YouTube channel prominently on-site.
Promote your videos on social media to build additional exposure, links, and re-shares...
Read the full article »
Video marketing is critically impacting the consumer journey in many industries. Social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos affect consumer decisions. However, video marketers are faced with many challenges, the most common being the difficulty of building an audience...
Read the full article »
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled. YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google...
Read the full article »
How many times have you laughed while watching your favorite YouTube star's funny videos and then paused to wonder, “How much money do they make?” With the popularity of social media, more and more people have turned to its channels to expand their businesses. YouTube is one of the most popular. While there are some who built a brand by being a YouTube star, many others have leveraged this platform to advertise their brands and scale their business...
Read the full article »
YouTube's not the only video marketing platform anymore, but it's still the biggest, with more than just their 1.5 billion monthly logged-in viewers consuming video content. And while Facebook and Twitter are making video a bigger focus, YouTube remains a key video destination. If you're looking to make the most of your video marketing efforts, YouTube should definitely be on your list...
Read the full article »
When launching a video marketing plan for your business, resist the temptation to just grab your cell phone, hit record, and upload. Take time to make your video stand out. Think about the impression you want your audience to have after viewing the video. While videos are an investment, they can be the key to helping your practice stand out from the competition...
Read the full article »
You’re a small business. You’ve got your own YouTube channel. Good move! To make the most of YouTube marketing you need an abundance of subscribers. Filmora.io provides an informative infographic for boosting subscribers on your YouTube channel...
Read the full article »
While everyone might know what YouTube is, how to market your brand on the platform is a whole different story. YouTube can be difficult to master, but it’s one of the easiest and most shareable content platforms for connecting with your audience and spreading the news about what you’re creating. How do you become successful on YouTube? Compared to other social media platforms, YouTube is the company that aims to put creators first...
Read the full article »
So, you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, four times as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem. Making videos is one thing, but getting people to find and watch them is another. If you have tried your hand at YouTube marketing, you will have quickly realized that it’s not that simple...
Read the full article »
Over the last few years, video content has proven to be a key tool in attracting audience attention online and it's still on the rise as the demand for video has been increasing over time. Which platform is synonymous with online video? While Facebook and Twitter are evolving their offerings, it's YouTube that still leads the way...
Read the full article »
We've looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what's left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well. Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising...
Read the full article »
Given that YouTube is the second largest search engine in the world, you should already be using video for your business no matter your size. When you do, make sure to do it right and take the time to manage your channel like a professional. On the surface, this seems easy enough. Creating unique and attractive channel art for your banner and logo should be a given because these represent your channel in key places...
Read the full article »
It only makes sense that before we dive into how you can grow your channel, we’ll cover why you would want to do so. There’s plenty of great benefits to marketing on YouTube that many businesses don’t fully consider. The first is self-explanatory: video is huge right now. It is dominating the world of marketing and if you aren’t using video, you’ll almost certainly lose out to your competitors.
Read the full article »
Achieving the goal of ranking higher in YouTube search results with your marketing videos can be a daunting task, but applying these 12 tips to your strategy will definitely smooth the way and clear a few things up. It’s all about crafting a brief quality video, tuning your YouTube SEO strategy, adding a few marketing tactics (such as calls to action and advertising) and then being social about it...
Read the full article »
YouTube is incredibly popular. It’s consistently ranked as the second most trafficked site globally. Additionally, its content shows up frequently in Google searches (which happens to be the top site). Most people think of YouTube as a great SEO opportunity for visibility or a place to host videos they plan on embedding on their websites. But YouTube video advertising has evolved dramatically over the last several years, opening up new opportunities for marketers ...
Read the full article »
Video content is in demand at the moment, which means approaching the right influencers or regularly updating your own content can help you leverage YouTube marketing to appeal to younger generations. YouTube is just another channel for your message, one that Gen Z and millennials use the way Gen X and boomers use Google....
Read the full article »
When it comes to marketing, you must diversify your techniques to reach a variety of potential customers. Using online outlets, such as social media, blogs, and videos is one method to help you arrive at a larger audience. That’s why YouTube can be an effective way to market your business...
Read the full article »
One of the main reasons people create content for YouTube is to further branding efforts. With this in mind, many YouTube videos start with a logo followed by an introduction and a little bit about the channel. This opening (8-10 seconds) will lose you roughly 30 percent of your audience...
Read the full article »
Every YouTuber wants higher traffic on their channel for the sake of earning. Traffic is influenced by tons of factors, however, promotion and marketing are the main deal these days. Your videos might be top-notch and interesting, but you just cannot expect high traffic unless your advertising and marketing strategy is up to the mark....
Read the full article »
YouTube reportedly converts more customers than any other social site. This means a poor performance on the site has a significant negative effect on your sales. To improve performance, you’ll want to perk up your videos by including branded intro footage, background music that’s audible, keep videos short, and lastly, have a wittily-placed CTA...
Read the full article »
