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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Google Wants to Help Advertisers Make YouTube Videos

| | AdAge | Digital - Alexandra Bruell
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Google has launched a new program through its Brand Labs services, offering advertisers the opportunity to have YouTube video creators produce and distribute custom-created content. The program, offered to new and existing clients spending a set amount on advertising through the Google properties, will help organizations increase their YouTube Marketing and web video marketing reach. Read the full article »

My Results Testing YouTube Video Ads

| | Main Street ROI Blog - Phil Frost
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Main Street ROI, a marketing training company, recently conducted a test of the YouTube video ad units. The test concluded YouTube Search ads and YouTube Display ads are not a good option for direct sales. Both ad units drive traffic to an advertisers YouTube video page. However, the pay per view structure of YouTube In-Stream ads, which can direct a viewer to a landing page, can be a beneficial online video ad unit. The audiovisual ad can drive traffic to a website or blog. Read the full article »

Chevrolet pairs with YouTube stars for Captiva viral buzz

| | MarketingWeek - Sebastian Joseph
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The "Captiva Life Test” is a video marketing campaign for Chevrolet's European Captiva SUV. The automaker features YouTube stars testing the Captiva SUV in a series of spots designed to engage web-savvy consumers between 30 to 50 years old. This is the first YouTube Marketing partnership between the video sharing site and the European division. Read the full article »

Fans Crush Brands When It Comes to YouTube

| | Adweek - Zach James
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Brands are finding that passionate fans can help increase reach for YouTube Marketing initiatives. Video has rapidly become a dominant format within social media marketing. Fans are not only creating and uploading their own videos to YouTube, but they are using the site as a way to virally share video in a social media context. Read the full article »

Should YouTubers launch new platforms to compete with YouTube?

| | paidContent - Liz Shannon Miller
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As YouTube's content strategies mature, video content creators and marketers ponder a Web environment that features video sites similar to YouTube. Companies including Maker Studios are rumored to be creating a new video sharing site that would directly compete with YouTube. From a marketing perspective, new video sharing sites would need to have a video player that is comparable to YouTube's industry standard. Read the full article »

How to Make the Most of YouTube's New Redesign

| | Entrepreneur - Zara Stone
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There are three different ways organizations can take advantage of YouTube's One Channel redesign. From a YouTube marketing perspective, One Channel enablers users to create a :30 second trailer to highlight a brand or organization. Also, the new banner design provides for a cohesive appearance across mobile, desktop and TV. Finally, customized playlists give channel creators an ability to optimize content for specific categories. Read the full article »

INFOGRAPHIC: Top 1,000 YouTube Channels and Their Value to Marketers

| | Social Video - Larry Thomas
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According to data measured by OpenSlate, the Top 1,000 YouTube Channels generate 11.3 billion monthly views from 30,000 monthly videos. Twenty-five percent of YouTube Channels are for music-related content. Three-hundred and fifty social interactions are generated from 1 minute of content published to the Top 1,000 Channels. Read the full article »

Social Gives SMBs Maximum Exposure

| | eMarketer
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A January 2013 survey conducted by Social Media Examiner found that nearly seven out of ten marketers said they planned to increase their YouTube Marketing efforts in 2013. Four percent of B2C and B2B organizations indicated in the survey that they relied on YouTube marketing as part of their social media / social video efforts. Read the full article »

5 Tips to Design the Best YouTube Channel Page

| | Mashable - Bob Al-Greene
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There are a number of features that communicators can leverage to increase the performance of YouTube marketing initiatives. First, consider creating a trailer video to introduce viewers to the goal and purpose of a YouTube channel. Next, the channel's name and description need to be optimized. Finally, it is important to curate the channel, including new videos that can engage viewers. Read the full article »

YouTube Paid Subscription Channels May Be One Plan Too Many

| | Variety - Andrew Wallenstein
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The lack of high-profile partners for YouTube's new paid subscription channel model may indicate that Google is testing the waters to see if viewers subscribe. It is may also be evident that major media companies do not feel strongly enough about the business model to participate at the inaugural launch. Read the full article »

Facebook, LinkedIn Are Top Social Platforms for Marketers

| | MarketingProfs - Ayaz Nanji
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Sixty-nine percent of marketers plan to increase their use of YoutTube marketing according to the 2013 Social Media Marketing Industry Report published by the SocialMedia Examiner. Fifty-two percent of marketers want to learn more about the role YouTube can play in social video marketing communications programs. Read the full article »

YouTube Wants You To Pay So It Can Have More Of Everything

| | Advertising Age - James McQuivey
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There are three key reasons for the new YouTube premium channel subscription. The new revenue model gives the video sharing site a new approach for monetization. Premium subscriptions will also generate more content partners, enabling viewers to access even greater amounts of video content. Finally, premium content provides viewers with an enhanced experience. Read the full article »

5 Ways to Optimize Your YouTube Videos and Channel :: Magnet Minute (video)

| | Business 2 Community - Amy Schmittauer
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YouTube Channel owners can implement a number of simple steps to leverage the benefits of YouTube Marketing. Create headlines that pique a viewer's interest. Headlines are the most important copy that appears on a YouTube Channel page. A video's description should utilize as many of the 1,000 characters available. The description can power video SEO. Finally, keyword tags - especially your channel's name - help viewers see more of your content. Read the full article »

Intel YouTube Contest Draws Record Conversion Rates

| | ClickZ - Greg Jarboe
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Intel has hosted 21 user-generated video contests on its MyIntelEdge YouTube Channel. The five-month series, supported by TrueView ads and Promoted Channels, generated the highest conversion rate to an ad Intel had ever seen. Additionally, the video communications campaign reached its goals within a three-week period. Read the full article »

YouTube Maps Out Videos Trending Across U.S.

| | Mashable - Seth Fiegerman
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The new YouTube Trends Map is a one-stop place for demographic information about the most popular videos being viewed in the United States. YouTube marketers may consider using the data to create content that best piques the interest of targeted viewers. Read the full article »

Could YouTube Become as Big as CBS or Viacom?

| | Variety - Todd Spangler
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Today the YouTube video sharing site reaches more adults aged 18 to 34 than any single TV network. Media analysts predict that the Google video property could net $15 billion in annual revenue sometime over the next five years. This would be equivalent to the revenue generated by CBS or Viacom. Read the full article »

YouTube Touts Viewer Growth to Advertisers

| | The Wall Street Journal - Amir Efrati
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Marketers continue to go to venues where they can reach audiences. With more than one billion unique visitors, the YouTube video sharing site is one place advertisers can reach viewers. The Alliance for Family Entertainment, a group of national advertisers including Procter & Gamble and Wal-Mart, plan to buy YouTube's online video advertising inventory to enable them to market with "family friendly" video content. Read the full article »