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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

YouTube Drops Price for Upfront Packages to Lure TV Dollars

| | Ad Age | Digital - Michael Learmouth
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The minimum advertising rate for online video advertising inventory targeted to YouTube has dropped from $10 million to $1 million. The reduction was put into place to enable marketers the opportunity to purchase inventory. The digital video advertising spots are being sold in "media packs" that enable advertisers to target specific channels. Read the full article »

YouTube Marketing: What to Consider Before Getting Started

| | Entrepreneur - Michael Miller
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Before launching a YouTube Marketing program, organizations should define their web video marketing goals and objectives. It is important to identify the purpose of the YouTube Channel. For example, is it to attract new customers or to support existing customers? This approach will help organizations create and develop meaningful web video content. Read the full article »

It's Getting Harder to Make Money on YouTube

| | Bloomberg Businessweek - Anita Hamilton
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For many of the more than one million content creators who have signed up to participate in YouTube's ad-revenue sharing program, most are not receiving large financial payouts. With the shear volume of video content uploaded to the video sharing site, it makes it difficult for content creators to build an audience. Additionally, rates advertisers pay for ads appearing on popular channels have decreased by about one-third since June 2012. Read the full article »

Google’s Wojcicki: Pepsi prank with Jeff Gordon is future of online ads

| | paidContent.org - Jeff John Roberts
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When organizations produce content that viewers want to watch, the online video viewing experience becomes voluntary not forced. Tools such as YouTube's TrueView, in which advertisers only pay for impressions if someone watched the video, are becoming increasingly common. TrueView represents 70 percent of the online video ads served on YouTube. Read the full article »

YouTube Looks To Make HD Standard And "Kill The Spinner"

| | MediaPost's TV Blog - David Goetzl
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YouTube is seeking to create a uniformed viewing experience regardless of the broadband speed the viewer has or the device the video is being watched on. Consequently, the video sharing site is looking to adaptive bitrate streaming, in which the video's quality is dependent on the device being used and the available broadband speed, to eliminate the issue of video buffering. Read the full article »

Ellen DeGeneres' popularity boosted by YouTube discoveries

| | Los Angeles Times - Meg James
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"The Ellen DeGeneres Show's" YouTube channel has generated more than 1.7 billion, making it the most popular TV celebrity with a dedicated YouTube presence. DeGeneres and her show's producers regularly turn to the video sharing site to find personalities to interview during her televised daily program. Read the full article »

Not Just Videos, YouTube can Handle Photos

| | Business 2 Community - Aaron Mandelbaum
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For YouTube marketing campaigns and other web video productions, motion graphic slideshows can serve as a nice alternative to standard videos. Simple slideshows can generate the same reach and results as traditional audiovisual content. Read the full article »

Does YouTube really win the social marketing horse race?

| | Brafton Blog - Brafton Editorial
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With more than one billion monthly active users, it makes sense to include YouTube as a distribution venue for social video marketing. According to comScore reports, 60 percent of American Web users go to YouTube on at least a weekly basis, with 22 percent visiting the site daily. YouTube marketing should be a tactic to consider for both B2C and B2B campaigns. Read the full article »

YouTube Companies Turn to Traditional TV

| | Los Angeles Business Journal - Natalie Jarvey
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A number of YouTube content creators have started to advertise their channels on television. Large YouTube Channels are seeking to grab and reach viewers traditional television viewers. Industry analysts believe that this is an emerging trend. Read the full article »

Just How Popular Is YouTube?

| | eMarketer
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AYTM Market Research found that 60 percent of US Web users visit the YouTube video sharing site at least once a week. In fact, only 14 percent of Internet users polled said that they rarely visit YouTube. Thirty-seven percent of Web users do watch video on other websites, but the total amount of video consumed is lower than on YouTube. Read the full article »

As Early Adopters Grow Up, Will YouTube’s Audience Age In Place?

| | Tubefilter - Sam Gutelle
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According to YouTube's demographics page, 30 percent of the video site's audience consists of viewers aged 34 and under. As YouTube's audience ages, popular content is likely to shift from teen-centric fare to more mature programming. Content creators and marketers need to develop content that helps the core audience "age in place." Read the full article »

YouTube's Channels reboot gives pharmas pause

| | Medical Marketing & Media - Matthew Arnold
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Due to regulatory concerns, pharma marketers with YouTube Channels will not need to move over to the new One Channel format until June 19th. YouTube's One Channel design is more mobile-friendly and offers a flexible template. Pharma marketers will still have the ability to turn off the comments feature. Additionally, shareable content means the videos will only be able to be played on the YouTube video sharing site. Read the full article »

10 Questions to Ask When Creating Your Company's YouTube Channel

| | Entrepreneur - Kim LaChance Shandrow
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Creating a YouTube Channel can be one of the most effective ways to participate in YouTube Marketing. Developing a strategy, including determining the channel's goal, enables organizations to determine if they need one or multiple channels. YouTube Channels should be customized to match an organization's branding. Additionally, tagging and describing the videos will help with video SEO. Read the full article »

Video Content Marketing: 4 Elements of An Effective Strategy

| | Content Marketing - Rob Ciampa
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Many marketers are not fully optimizing their YouTube Marketing efforts. An analysis conducted by Pixability found that more than 50 percent of videos posted to the YouTube video sharing site had fewer than 1,000 views. Organizations are missing the opportunity to leverage YouTube for reaching audiences, due in part to lack of engaging video content and poor video integration. Read the full article »

YouTube Hits a Billion Monthly Users

| | The Official YouTube Blog
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There are now a billion unique monthly visitors going to the YouTube video sharing site. This means that, globally, one out of every two Web users visits YouTube. YouTube's monthly viewing audience is now equal to approximately ten Super Bowl audiences. Read the full article »

What brands should know about YouTube's redesign

| | Ragan.com - Charlotte Runco
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The latest YouTube redesign provides YouTube Channel creators an opportunity to cultivate a community of active viewers. In particular, brands involved with YouTube marketing will be able to create an experience to engage subscribers and interact with non-subscribers. The redesign marks YouTubes evolution from being a video-only platform to creating a social video marketing experience. Read the full article »

This Term, Teachers Are Trending; A Star Turn at the Online Lectern

| | The Wall Street Journal - Katherine Rosman
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"Tuts," an abbreviation of tutorials, is one of the fastest growing content categories on the YouTube video sharing site. Savvy college professors and teachers are uploading videos of their in-classroom sessions, gaining viewers and notoriety. Some instructors are even creating for-profit online classes that they're promoting using social media. Read the full article »

Google Sits, Oblivious, On The Most Valuable Social Network Of All

| | MediaPost's Online Video Insider - Ashkan Karbasfrooshan
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From a marketing perspective, Google's YouTube video sharing site may be the most valuable social media network due to the value of video content. Additionally, YouTube viewers are a valuable audience due in part to that users are actively choosing to watch video content. This is critical for marketers, as the videos viewers select to watch are topical based on the user's interests. Read the full article »