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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

YouTube’s Show-Me-the-Money Problem

| | All Things D - Peter Kafka
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One concern for YouTube Marketing campaigns is the video sharing site's ability to support premium programming. Presently, the revenue-sharing for YouTube partners is low and the lack of a marketing infrastructure hinders the development of premium programming opportunities. YouTube takes a 45 percent cut of all the online video ads they sell, giving content creators about $2.50 for every 1,000 views. Read the full article »

We asked the experts: How do you do YouTube?

| | paidContent - Liz Shannon Miller
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Digital video viewers discover video content hosted by YouTube through a variety of different avenues. Some viewers only view YouTube videos embedded into social media sites or blogs. Other videos go directly to YouTube regardless of whether they're using a computer or a smart phone. Read the full article »

YouTube code refers to paid channel subscriptions

| | C|Net - Steven Musil
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It appears that source code for paid YouTube channels may exist. The Android Police noticed the source code in the latest version of YouTube for Android smart appliances. It is believed that a subscription version of YouTube would deliver new revenue streams for the video sharing site and may serve as an alternative to traditional television. Read the full article »

Meet Baauer, the Man Behind the “Harlem Shake”

| | The Daily Beast - Marlow Stern
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The "Harlem Shake" viral video sensation consists of YouTube users uploading a thirty second video featuring electronic music producer Bauer's song "Harlem Shake." The first "Harlem Shake" video was uploaded to YouTube on February 2, 2013. As of February 15th, more than 40,000 videos have been uploaded, generating over 175 million video views. Read the full article »

LOL+WTF+$: An App That Shows Why Videos Go Viral

| | Fast Company Co.Create - Meg Carter
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London-based Rubber Republic has luanched the TubeRank viral-video-making app. This free online tool combines meta data with YouTube video content to show why video content was shared in a viral capacity, along who shared it and how many times it was shared. Read the full article »

YouTube: Here's How 'Harlem Shake' Went Viral

| | Mashable - Chris Taylor
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The "Harlem Shake" is a :30 second video featuring dance moves from the 1980s set to an audio track by Baauer. The initial video is attributed to vlogger "Filthy Frank," was posted to YouTube in early February and it has taken the webisphere by storm. Read the full article »

4 Tips to Create a Viral Video

| | Search Engine Watch - Alecsy Christensen
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The Journal of Marketing research found that video content is most apt to go viral when there is a connection between the content and the respondent. High-arousal videos, where the viewer is in awe or happy, are more likely to reach an audience virally than if the video generates a low-arousal emotional such as relaxation or sadness. Read the full article »

YouTube's formula for a can't-miss viral hit

| | iMedia Connection - Matt Fiorentino
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Some of the most popular videos viewed on YouTube during 2012 included a mix of pop culture sensations, YouTube stars and large viral video marketing campaigns. From a marketing perspective, branded video content needs to be relevant in order for it to reach an audience virally. Read the full article »

4 things every video needs to succeed

| | Ragan.com - Joshua Hardwick
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Many marketing videos fail to go viral because the video content doesn't move the viewer to share the video. The most successful viral video marketing initiatives promote a brand or organization without the content feeling "too commercial." Additionally, a viral video marketing plan is needed to help distribute and seed the video content. Read the full article »

This year's biggest winners and losers in online video

| | iMedia Connection - Matt Fiorentino
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Viral video content propelled two brands into the best 2012 video marketing campaigns. Samsung's Galaxy S III video campaign was the top performer of the year, generating more than 227.8 million views over Samsung's 2011 video marketing efforts. The campaign was the fourth most viral campaign of the year. Read the full article »

The 20 Most-Viral Ads of 2012

| | Adweek - Tim Nudd
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Unruly Media has published a list of the twenty most shared videos of 2012. The "Kony 2012" video, released in March 2012 by Invisible Children Inc., was the top viral video of the year. The thirty-minute video generated over 10 million video views. Read the full article »