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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

The Importance Of Being Popular: Why Trending Matters

| | MediaPost's Video Insider - Tony Chen
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If viral video marketing is a goal, one way to help video content "go viral" is to focus on the YouTube video sharing site as a key distribution venue. Trending video content may ultimately be exposed to millions of YouTube users over a multi-day period. Read the full article »

Why Video Content Continuity Trumps Virality

| | Content Marketing Institute - Tom Fishburne
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Marketers need to be more focused on using video content to create continuity than on creating a viral video marketing experience. Viral video cannot be created. However, quality content may spread virally. For long term success, video content needs to move beyond a "one hit wonder". Read the full article »

Brands Get Users Sharing with Social Video

| | eMarketer
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“Social Video: The Next Wave in Digital Advertising" report published by eMarketer found that broader web video marketing strategies are being developed. Marketers are no longer relying on the interruptive model of pre-roll video ads and are instead focusing on creating video content that can be shared in a viral capacity. Read the full article »

Overcoming the challenges of branded video content

| | iMedia Connection - Lori Luechtefeld
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According to Viewable Media's Seraj Bharwani, the paid-to-earned ratio is the crux of the economics of web video marketing. Marketers need to analyze the value of paid media used to reach viewers via viral video shares. Content is more apt to be shared when it is creative, helping to make an impact on a brand's bottom line. Read the full article »

Web Video Pioneer Ze Frank, Buzzfeed Form Voltron Of Virality

| | Fast Company - Tyler Gray
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The way content gets shared virally differs among the major social media networks, including YouTube, Facebook and Twitter. In regards to sharing content on YouTube, video requires that attention be paid to the story telling process. Video viewers will only spend a specific amount of time engaging with content. Read the full article »

Ultimat Vodka Balances Facebook and Viral Video to Drive Brand Awareness

| | eMarketer
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Patrón Spirits' digital media campaign for Ultimat Vodka is a good example of viral video marketing. To target working professionals, Patrón Spirits created a video that focused on a work/life theme and caused the target audience to share virally. Media buys on Facebook helped to drive the viral video views, causing the video to generate almost 2 million views within the first two week's of the campaign's launch. Read the full article »

Video goes viral, and an obscure Woburn tech company has a hit

| | The Boston Globe - Michael B. Farrell
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A video featuring Massachusetts rock band Pinn Pinella using Source Audio LLC's Hot Hand wireless ring ended up becoming a viral video marketing sensation. Due in part to a tweet sent by Motley Crue's Tommy Lee, Source Audio's sales are expected to increase 160 percent over 2011's revenues. The video introduced Source Audio to a new audience of musicians interested in recreating the dubstep sound. Read the full article »

Five Strategies for Promoting Your Online Video

| | MarketingProfs - Andrew Follett
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The strategy for how video content is distributed is one of the most important elements of web video marketing. Viral videos do not just happen. In order for a video to reach a wide audience, a number of key distribution tactics must take place. Beyond creating content that viewers want to share, marketers should make sure videos reach an audience through video email, SEO and social media. Read the full article »

Inside Funny Or Die’s Viral Video Machine

| | TechCrunch - Gregory Ferenstein
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Creative flexibility is a key to Funny or Die's ability to create viral video sensations. Additionally, Funny or Die produces content based on topical subjects that entice viewers to share virally across social media. The video content captures the audiences' attention and for branded content, audience awareness becomes more important than persuasion. Read the full article »

A Big Little Secret To Viral Videos

| | Forbes - Lori Kozlowski
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Venice Beach, CA-based Giant Media creates viral video marketing campaigns for clients including the Dollar Shave Club, Honda, American Express, and Method. Giant acknowledges that organic viral video does not happen often. Giant pushes video content directly to publishers and bloggers as a way for the video content to target audiences. Read the full article »

The dirty secrets in the viral video sausage factory

| | VentureBeat - Mitchell Reichgut
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In many respects, viral video marketing is a flawed and outdated concept. The reality is that most videos with a million or more views do not reach a mass audience without mentions from at least one major media outlet. Most successful viral video marketing campaigns are for well known branded products. Read the full article »

A Vaccine For The Viral Virus

| | MediaPost's Video Insider - Alison Provost
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"Going viral" should not be the goal of a web video marketing campaign. If the goal of a video campaign is to generate views, marketers need to develop a content strategy that focuses on the distribution of video content via both paid and earned media. The most effective video campaigns tailor the video's message to the audience's needs. Read the full article »

Why Video Is Good for Social Media

| | Switch Video Blog
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Social media is a potent way to extend the life of video content through a viral video marketing capacity. Between the ability for viewers to share video content across different social media platforms and the numbers of people who use social media networks, social is a great way to distribute video content. Read the full article »

Marketing Content Has Short Shelf Life On Facebook

| | Online Media Daily - Steve McClellan
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The average marketing content posting made to the Facebook social media site has a shelf life of only 18 hours according to Omnicom's OMD. Shelf life is the length of time that users provide feedback after content is posted. In comparison, content posted to YouTube has a shelf life that may last weeks and even months, if the video is virally shared. In general, video content seems to prolong shelf life on average by 16 percent. Read the full article »

What's So Funny? Marketing

| | The Wall Street Journal - Suzanne Vranica and John Jannarone
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Brand marketers are working with Funny or Die to create online video content that goes viral due in part to the inclusion of celebrities. Read the full article »