Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

An Antidote To Viral Video Fever

| | MediaPost's Online Video Insider - Alison Provost
facebook
twitter
linkedin
Marketers are still longing to create viral video marketing campaigns, even though only 1 in 500 online videos generate more than 500,000 views and enabling viewers to reach videos virally mean that marketers may be dedicating 30 to 50 percent of budget to distribution. Read the full article »

YouTube etiquette for 2011

| | iMedia Connection - Daisy Whitney
facebook
twitter
linkedin
It is essential for web video marketers to understand that online video is not inherently viral; viral video marketing occurs when an online video has been successfully distributed. Read the full article »

Why Apple's Oscar Ad Won't Go Viral

| | Advertising Age - Michael Learmonth
facebook
twitter
linkedin
Launched via traditional broadcast television, Apple's "Meet iPad" campaign is likely to not go viral because the company is not promoting the ad using social media and web video marketing. Read the full article »

Live from SXSW: Viral video how-tos from the pros

| | SmartBlog on Social Media - Merritt Colaizzi
facebook
twitter
linkedin
Web video marketers who want to create viral video marketing campaigns need to develop content that emotionally moves viewers, is different than other video content, make it easy to share the video, and embed the video with metadata search terms. Read the full article »

Why So Few TV Ads Are Viral Hits

| | Adweek - Brian Morrissey
facebook
twitter
linkedin
Research from Millward Brown found that of 102 televisions ads, fewer than 15 percent were successful viral video spots and that even if a video goes viral it does not mean that it is persuasive enough to convince consumers to make a purchase. Read the full article »