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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Video Can't Be Viral at Launch

| | The Rich Media Marketer - Jenn O'Meara
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While online video content can go viral, web video marketing campaigns cannot be viral video campaigns when they launch; viral is something that happens organically. Read the full article »

Viral Complexity

| | Mediaweek - Noreen O'Leary
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There is little evidence that videos which reach a large viral audience are successful at convincing consumers to purchase a good or service, so web video marketers need to create a strategy beyond the want of online video content to "go viral." Read the full article »

10 tips for viral video success

| | iMedia Connection UK - Duncan Southgate
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According to research from Millward Brown, web video marketing content can go viral if the audience is engaged, ad content is distinctive and the video is easy for viewers to find. Read the full article »

Five Ways To Build On A Hit Video

| | MediaPost's Online Video Insider - Josh Spector
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Since online video content does not always go viral, web video marketers need to develop a strategy for distributing videos and also create videos that contain a direct call to action to engage an audience. Read the full article »

The Four Pillars Of Viral Videos

| | Search Engine Land - Eric Papczun
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If the goal of a web video marketing campaign is to make sure the content "goes viral," marketers need to create videos that awe viewers while remaining relevant to the brand experience. Read the full article »

Dilbert on Viral Online Video

| | The Rich Media Marketer - Jenn O'Meara
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Viral web video marketing parody in the "Dilbert" comic strip published on 18 July 2010 illustrates the steps marketers should avoid when creating online video content. Read the full article »

The Best-Ever Social Media Campaigns

| | Forbes - Victoria Taylor
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Interesting content that makes a viewer want to share it with friends is one key component of viral video marketing campaigns, but the campaign doesn't just materialize if the content is posted to the web. Read the full article »

There, I Said It: Screw Viral Videos

| | Advertising Age - Jim Louderback
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Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views. Read the full article »