Although you may not break the one million mark of ultra-successful YouTube channels, your account can still gain significant follower traction with the right marketing plan that fits the YouTube platform. Developing your YouTube brand requires planning and... Read the full article »
CNBC International is making YouTube a big part of its video and shifting away from one-minute reactive news videos on Facebook. Building an audience on YouTube pays dividends: Garratt makes the point that the audience is more loyal than Facebook’s, and it’s easier to search for content on YouTube, so people can keep discovering videos there... Read the full article »
The advertiser boycott over brand safety that began in March has put YouTube between a rock and a hard place. The video platform, which is owned by Google, has had to make concessions to lure advertisers back — it lost 5% of its top North American advertisers in April — but the latest changes might... Read the full article »
It’s impossible to talk about online video without mentioning YouTube. The Google-owned streaming video service is synonymous with the medium, and as a mechanism for delivering content (particularly to a younger or millennial audience), nothing beats it. As a marketer, you’d be unwise to ignore YouTube’s potential... Read the full article »
YouTube, for example, remains the most ubiquitous digital platform among Gen Z, with 95% of respondents classifying themselves as users of the Google-owned video service. The most enlightened part of Adweek and Defy’s study, is using video for... Read the full article »
A study shows how consumers are distracted by multitasking, and as a result, don’t pay attention to TV ads. But, same study shows how YouTube marketing and mobile video ads capture viewers’ attention. Without the attention of viewers, are you really making an impact?... Read the full article »
While YouTube has emerged as a marketing juggernaut for security dealers, many are also discovering that the free video-sharing service has scores of other uses – all of which are also free for the taking. Unquestioningly, one of the major reasons security dealers and others are flocking to YouTube is its unbridled popularity.... Read the full article »
The very first thing you want to do is to put some test keywords or keyword strings into the YouTube search bar. For each keyword, you’ll see how many results there are—that’s your competition. Now, order the videos... Read the full article »
Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you sell more products or services. In fact, a study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic... Read the full article »
When bumper ads launched nearly a year ago, folks in Google’s own marketing teams were eager to take the new YouTube ads format for a test drive. Grace Sobey, YouTube media marketing manager, launched an awareness campaign with a media plan that put the :06 ads front and center... Read the full article »
Anyone can get their account information stolen. Whether its Facebook, Twitter, or YouTube; people lose their passwords through online hacking, or just misplacing smartphones. Here are 27 YouTubers who were hacked divided into YouTubers who got their Instagram and Twitter hacked, YouTube gamers who lost their FIFA coins and their YouTube account hacked and suggestions on what to do... Read the full article »
Amy shares advice for optimizing YouTube marketing videos in order to get more views and grow awareness of your brand on the platform. The first tip is in the tag. By tagging appropriately, you put in keywords that help people find your content. You don’t always get the opportunity to put everything you’d ideally like to in the description and headline. Also, in each marketing video you should type your channel name in the... Read the full article »
Maybe you’re already a more experienced YouTube with a couple of thousand subscribers and wondering how you can get more subscribers on youtube. Maybe you have just created your Youtube channel and you don’t know how to get subscribers or get more views on your youtube videos No matter where you are in your YouTube journey, every Youtuber has at one point asked himself how he or she can get more results... Read the full article »
In this post, I’ll look at some of the factors which determine YouTube marketing video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages. I’ve split this analysis into visible and invisible factors, i.e. those that can be seen by general users and those used for internal purposes because when you do this then you can ensure that... Read the full article »
Online videos have been huge and it is obvious that they are here to stay. They present an opportunity for those with an entrepreneurial spirit. Even though markets have rapidly grown to accept video as the primary way to present and consume information, growth is still accelerating. The best years of online video is still in the future. This article discusses what others have done to capitalize on the trend and what you can potentially do if you would like to follow in their footsteps... Read the full article »
Download Your Free YouTube Video SEO: Rankings And Optimization Guidebook: Video SEO Reference Guide... Read the full article »
YouTube marketing generates billions of views. To the uninitiated, YouTube is difficult to understand. There are millions of videos posted on the social media platform, some of which are, to be frank, deeply weird. Yet many of the biggest YouTube personalities have built a huge fortune on the back of their online brand, so clearly businesses have a lot to learn about the benefits of YouTube marketing. The good news for businesses is that video marketing is easier than... Read the full article »
Over 1 billion people visit YouTube monthly and more than 100 hours of video content is uploaded every minute. YouTube can be an important part of a business’ marketing campaign. Hundreds of people across the world who started uploading B2B video marketing content as a hobby now capitalize on these videos and make a career from creating videos for businesses. Time Magazine released its list of 30 most influential people on the Internet and YouTubers with business marketing prowess made the list adding value to businesses by... Read the full article »
I’ve been told that the majority of viewership on YouTube Marketing is driven through the suggested videos column on watch pages. Dominating this section on your own videos has the ability to drive massive viewership and ensure your audience is not whisked away to someone else’s marketing videos. In this post we'll take a look at 7 ways you can dominate the suggested videos column on YouTube... Read the full article »
YouTube is a solid resource for reaching broad audiences and introducing the brand. The platform has an estimated one billion users from around the world. A well-maintained online video channel helps brands promote their story and increase their reputation as thought leaders and innovators in the industry. You can see the BrightEdge YouTube channel, as an example. With a little bit of technical prowess, companies can create clickable overlays for their YouTube videos that provide easy access for interested visitors to visit the brand website and learn more about the company. Best of all, this process is completely free and this how you do it... Read the full article »