Your Global Video Marketing, Production, Advertising and Communications Weekly News -
Articles about YouTube Video Marketing and Viral Video Promotion
Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.
YouTube marketing generates billions of views. To the uninitiated, YouTube is difficult to understand. There are millions of videos posted on the social media platform, some of which are, to be frank, deeply weird. Yet many of the biggest YouTube personalities have built a huge fortune on the back of their online brand, so clearly businesses have a lot to learn about the benefits of YouTube marketing. The good news for businesses is that video marketing is easier than...
Read the full article »
Over 1 billion people visit YouTube monthly and more than 100 hours of video content is uploaded every minute. YouTube can be an important part of a business’ marketing campaign. Hundreds of people across the world who started uploading B2B video marketing content as a hobby now capitalize on these videos and make a career from creating videos for businesses. Time Magazine released its list of 30 most influential people on the Internet and YouTubers with business marketing prowess made the list adding value to businesses by...
Read the full article »
I’ve been told that the majority of viewership on YouTube Marketing is driven through the suggested videos column on watch pages. Dominating this section on your own videos has the ability to drive massive viewership and ensure your audience is not whisked away to someone else’s marketing videos. In this post we'll take a look at 7 ways you can dominate the suggested videos column on YouTube...
Read the full article »
YouTube is a solid resource for reaching broad audiences and introducing the brand. The platform has an estimated one billion users from around the world. A well-maintained online video channel helps brands promote their story and increase their reputation as thought leaders and innovators in the industry. You can see the BrightEdge YouTube channel, as an example. With a little bit of technical prowess, companies can create clickable overlays for their YouTube videos that provide easy access for interested visitors to visit the brand website and learn more about the company. Best of all, this process is completely free and this how you do it...
Read the full article »
I am starting to wonder if YouTube needs more help managing its content - because such a large catalog with an incredible amount of individuality and variety really needs a personal touch. While some of that is taken care of by a variety of creators, perhaps it is time that the front page algorithms undergo a significant change that includes not just more variety, but more human interaction. To rediscover success with your Youtube marketing here are a few tips and observations...
Read the full article »
Are you marketing on YouTube? Could you use some new ideas to improve your YouTube results? Perhaps you should reconsider your YouTube approach. In this article you’ll discover four tips to make your YouTube marketing more effective: 1: Pique Curiosity With Unconventional Video; 2: Support Customer Research With Keywords; 3: Qualify Leads With YouTube Video; 4: Optimize Your Channel Page to Drive Traffic. Let’s get started...
Read the full article »
The Marketing Heaven helps individuals and businesses increase YouTube marketing views to find their way to stardom. It’s true that YouTube has become one among the very popular site for people to use the internet frequently when compared to other social media platforms. The main reason behind the popularity of this site is that it is a free video hosting site and online video marketplace where you upload videos to educate others or keep others entertained while making money by simply...
Read the full article »
YouTube is a popular online video marketing channel. More people are accustomed to using YouTube as a channel for consumer content and to learn. As the content creators, it’s critical we learn how to rank our videos for critical primary keywords. In this course, people learn the following: Introduction To YouTube Platform; YouTube SEO Ranking Factors; How To Create A Great Video; Video On Page Optimization; How To Attract Views & Links On Your Video; and Ranking Your “YouTube” Videos On Google. At the end of this course, you will have the full confidence to rank any videos you create on YouTube or any other platform for that matter. Let’s get started...
Read the full article »
For 2016, I’m undertaking a project to find new online video marketing content. It's the end of the first month, and perhaps the most shocking thing I've encountered is that I’ve had absolutely no reason to create an account on any social video platform. Not even YouTube. Although I’m not fully immersed in the user experience, I’ve been able to enjoy plenty of content on various platforms without being forced into anything and this is how I did it...
Read the full article »
Online video advertising is growing at a rapid pace, especially on YouTube. Therefore, creating an engaging and memorable video ad is vital. We take a look at some common mistakes made on YouTube and offer some best practices for your campaign. Ensure you are not making these 6 common mistakes, right now and improve...
Read the full article »
For anyone who has watched just one YouTube video, it is clear that the platform rally is honing its advertising strategy. And, it appears to be working, as in Q4 of last year, online video advertising sales spiked. So let’s look at YouTube video analytics and then see what online video marketing experts should do using YouTube marketing for 2016 to increase sales in...
Read the full article »
It is estimated that online video traffic will account for almost 70% of all consumer internet traffic by 2017. Furthermore, online video advertising revenues are expected to rise to $19 billion in the same time. Major video sharing and social media websites are vying for the largest share of consumer traffic to attract more revenue. While YouTube is the undisputed leader in the online video marketing market, social platforms such as Facebook and mobile messaging apps such as Snapchat are challenging its dominance because...
Read the full article »
There is no such thing as a truly universal piece of content. Even with the world’s best creative team, your potential audience is going to be limited by any number of factors, from user interest to the content’s medium to the language in which it’s presented. Hoping to help video creators expand out into the world, YouTube has recently implemented new translation features. The service promises to bring automatic options for translation at both the video and channel level. But is this actually a good thing for your video marketing? ...
Read the full article »
How fast do you think YouTube is changing? This may seem like a trivial question, but YouTube changes can have a very serious impact on any video marketer’s planning for 2016. According to Tubular Intelligence, 434.4 million videos have been uploaded to YouTube in the last 365 days (generating 1.1 Trillion views!). This is a dramatic increase in the total number of videos on YouTube and that's not all...
Read the full article »
On YouTube, one video used to mean just one set of titles and descriptions. Creators could upload closed captions in different languages but were limited when optimising the title and other information. But that just changed. YouTube has rolled out a translation tool that allows you to translate your video description and titles, so viewers can search for them using their own language. It has also introduced an option to either crowdsource closed caption translations, or pay for them via the site. That's pretty huge news for creators, brands, and viewers themselves...
Read the full article »
An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic...
Read the full article »
A recent report shows 3 in 4 marketers say video content produces more conversions than any other form of content. But at the same time, 72% of us marketers aren’t using enough detailed metrics to really determine the return on videos. In this article, I’m sharing three metrics you can use in one of the web’s most popular video platforms, YouTube, to build strategies for more ROI...
Read the full article »
Alphabet, the parent holding company of Google, has announced Google’s financial results for the third quarter of 2015 and YouTube, a subsidiary of Google, is one of the stars of the show. Those of you who want to take a deep-dive into the results can catch up via the Q3 2015 Earnings Call audio broadcast, but we've also pulled out some of the most strategic insights, critical data, tactical advice, and trends in the digital video marketing business that you’ve come to expect from ReelSEO...
Read the full article »
Is video part of your marketing mix? Wondering if YouTube is still relevant? In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use. In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today...
Read the full article »
How can you get millions of YouTube video views of your brand, products, and services using mobile video marketing? Think you can’t do it? Think again. You can, if you are smart and do your video marketing research to ensure you use videos that hit their mark. To help, see these four video marketing strategies and straightforward case studies from Red Roof Inn, Home Depot (video example), Walmart, and Realtor.com (video example) that show why online video content marketing keeps growing. These examples give brand marketers a better idea of which mobile video strategies actually work and how to...
Read the full article »
