Why viral video is a waste of money

While just about every brand and agency wants their online video to go viral, many believe that video content can become part of a viral video marketing campaign without allocating budget towards creating memorable content and effectively distributing the video. Read the full article »

Viral, Online Video, Social Media... It's All About Selling Stuff

Even brand, product, service, and business engaged with web video marketing ultimately wants to sell more products or services. Read the full article »

Small Carrier Gets Big Tailwind From Social Media

Air New Zealand's safety videos featuring both flight crew staff and entertainers Richard Simmons, Snoop Dogg have generated millions of video views, making the airline a viral video marketing sensation. Read the full article »

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

New Era Cap Company's new viral video marketing campaign is well received because it is funny and it features popular celebrities that the target audience instantly recognizes. Read the full article »

Corning 'breaks all the rules' of viral videos, draws millions of views

Corning's "A Day Made of Glass" viral video marketing campaign breaks all the rules regarding what makes online video content go viral. Read the full article »

How to make a video that creates buzz

Creating buzzworthy videos by clearly featuring concepts in a format that encourages viewers to share the video. Read the full article »

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Producing video content of a fake situation has become a popular viral video marketing tactic. Read the full article »

Online Videos Driving Buzz & Speeding Up Sales For Performance Automotive Industry

Web video marketing is an effective way for the automotive industry to showcase product performance and new high-tech features, as many auto-related videos end up turning into viral video marketing sensations. Read the full article »

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

How nonprofit organizations are leveraging viral video marketing for their social video and cause related marketing campaigns. Read the full article »

Beyond TV, Marketers Look to 'Earn' Love for Video Ads

Instead of just specifying guaranteed video views, clients are increasingly asking agencies to meet specific "earned media" video views, generated through seeding videos on the web as part of a viral video marketing program. Read the full article »

Go Viral or Go Home: How To Make The Fake Look Real

An emerging viral video marketing trend is to create and distribute realistic looking content that entices viewers to virally share. Read the full article »

Branded Hoax Viral Videos Are Becoming A Cottage Industry

An emerging viral video marketing trend is to create branded "hoax" videos as a way to drum up publicity and word of mouth engagement. Read the full article »

9 Viral Videos That Are Actually Advertising

Many viral video sensations are actually viral video marketing campaigns created and seeded to specifically promote brands and products. Read the full article »

Grand Rapids Epic Dub Flips the Bird to NY Media

In response to an article about "dying cities" written by Newsweek, Rob Bliss Events created a video sponsored by thirty local and national companies that went viral. Read the full article »