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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing

| | ReelSEO
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How fast do you think YouTube is changing? This may seem like a trivial question, but YouTube changes can have a very serious impact on any video marketer’s planning for 2016. According to Tubular Intelligence, 434.4 million videos have been uploaded to YouTube in the last 365 days (generating 1.1 Trillion views!). This is a dramatic increase in the total number of videos on YouTube and that's not all... Read the full article »

New YouTube Translation Tools Boost International Video Marketing

| | ReelSEO
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On YouTube, one video used to mean just one set of titles and descriptions. Creators could upload closed captions in different languages but were limited when optimising the title and other information. But that just changed. YouTube has rolled out a translation tool that allows you to translate your video description and titles, so viewers can search for them using their own language. It has also introduced an option to either crowdsource closed caption translations, or pay for them via the site. That's pretty huge news for creators, brands, and viewers themselves... Read the full article »

Increasing Audience Engagement Key Objective in Social Media Marketing

| | eMarketer
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An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic... Read the full article »

3 YouTube Marketing Metrics to Improve Video ROI

| | Brafton
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A recent report shows 3 in 4 marketers say video content produces more conversions than any other form of content. But at the same time, 72% of us marketers aren’t using enough detailed metrics to really determine the return on videos. In this article, I’m sharing three metrics you can use in one of the web’s most popular video platforms, YouTube, to build strategies for more ROI... Read the full article »

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

| | ReelSEO
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Alphabet, the parent holding company of Google, has announced Google’s financial results for the third quarter of 2015 and YouTube, a subsidiary of Google, is one of the stars of the show. Those of you who want to take a deep-dive into the results can catch up via the Q3 2015 Earnings Call audio broadcast, but we've also pulled out some of the most strategic insights, critical data, tactical advice, and trends in the digital video marketing business that you’ve come to expect from ReelSEO... Read the full article »

Top Brands Rediscovering YouTube: New Research

| | Social Media Examiner
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Is video part of your marketing mix? Wondering if YouTube is still relevant? In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by mobile-device use. In this article you’ll discover recent findings on how brands, consumers and marketers are using YouTube today... Read the full article »

4 Brands Whose Creative Approaches to Mobile Video Marketing Are Getting Big Results

| | Adweek - Lauren Johnson
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How can you get millions of YouTube video views of your brand, products, and services using mobile video marketing? Think you can’t do it? Think again. You can, if you are smart and do your video marketing research to ensure you use videos that hit their mark. To help, see these four video marketing strategies and straightforward case studies from Red Roof Inn, Home Depot (video example), Walmart, and Realtor.com (video example) that show why online video content marketing keeps growing. These examples give brand marketers a better idea of which mobile video strategies actually work and how to... Read the full article »

YouTube Gives Companies More Transparency for Web Video Ads

| | TheDrum - Tony Connelly
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The Financial Times reports that YouTube will soon allow third-party verification groups to insert code onto its site, enabling outside analytic tools to collect video marketing statistics on web video ads, which, in turn, give companies and their brands insights into whether their video ads have been seen, how their money has been spent, and essential data to tweak and improve web video marketing strategies. YouTube’s u-turn comes after... Read the full article »

Case Study: Chanel Exceeds Expectations on YouTube, Lapping Luxe Competitors with Sales Video

| | MarketingDive - Natalia Angulo
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It’s nice to see success with YouTube marketing and understand why online video marketing works. Paris-based, luxury label Chanel has long set the standard among its competitors, and it is moving into the digital age as a trend-setter on YouTube. Chanel has made a home for itself on the Google-owned video marketing platform, amassing over 444,000 followers and millions of views. Chanel’s most-viewed video, a video ad for its storied perfume Chanel No. 5 has nearly 13 million views. As recent Pixability research shows, the engagement levels on Chanel’s more than 300 video uploads shows its viral video marketing strategy of creating a digital window into the brand is working because... Read the full article »

Viral YouTube Video Marketing Campaign: Pregnant French Tourist Looking for Queensland Lover

| | 9News
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Okay, we do like to have some fun here at the Web Video Marketing Council, now and again! A video of a French “tourist” claiming she fell pregnant to a Queensland man while on holiday in Mooloolaba was revealed as an elaborate video marketing campaign, and it worked! This clever marketing video was uploaded to YouTube and spread, and spread. Who says YouTube marketing doesn’t work? You just have to be clever. The creator of the online viral video explains the woman was an actress commissioned by Holiday Mooloolaba. In the video, the actress, announced “I found him” before a man entered the frame explaining all was not as it seemed because in this marketing video the owner of Sunny Coast Social Media decided to... Read the full article »

How to Improve Your YouTube Video's SEO for Better Page Ranking

| | The Huffington Post - Seth Rand
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Seth Rand helps companies improve their online video content, among other things, as a marketing consultant. This week he wrote about six tips to improve your YouTube video's SEO rankings to increase the chance that your video will hit the number one page for your selected keywords. These six tips do not require anything special or hard, but you might not think of them before posting your video. It's worth a read! Read the full article »

How to Become a YouTube Influencer

| | Social Times - Kimberlee Morrison
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YouTube Influencers have become the new type of celebrity. For many ordinary people, YouTube has become a place where sharing information and creating original content has led to big audiences and other opportunities. Jenna Marbles and Postmodern Jukebox are two examples of YouTube Influencers who have transcended their YouTube homes. Since brand advocacy is big amongst Millennials, the key demographic to address in B2B marketing, it's worth the time to get to know why and how YouTube Influencers are changing the landscape of video marketing. Read the full article »

How-To: HuffPo's Guide to Better YouTube Marketing

| | Huffington Post - Irina Jordan
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While it is important to have your video marketing content appear across all of your marketing channels, it's arguably most important to have a presence on YouTube because of its connection with Google. The more content you have on the video platform, the higher your content will appear on search engine result pages (SERPs). Huffington Post shares how you can turn ten minutes of your time each day into a robust, evergreen marketing tool for your business. Read the full article »

What Are the Real Video Marketing Metrics?

| | Marketing Land - Amy Gesenhues
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You might think that the number of times a video is watched is the ultimate video marketing metric, but there is some debate happening over what exactly should be measured for success. Marketing Land speaks to several big brands to find out what they consider to be the mark of success for their own video marketing campaigns. Read the full article »

How-To Connect With Millennial B2B Buyers? Show Them How!

| | CMO Innovation
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Google reports that more Millennials -- over 65% of that group -- use how-to videos to learn new skills. According to the same report based off of the YouTube platform Millennials make up over half of all B2B buyers. To harness the buying power of this large and influential group, Google's head of YouTube ads marketing says that marketers can find opportunities in how-to videos to turn viewers into doers by looking for the "micro-moments". "These micro-moments are the new battlegrounds for people's hearts, minds, and dollars." Find out how you can get your video to stand out. Read the full article »

Get the Most Out of Your YouTube Content

| | Business 2 Community - Emily Everett
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Thanks to YouTube's tenth anniversary, we're reflecting quite a bit on the evolution of the video marketing platform. How has it helped your business in the past? If you think it hasn't been all that helpful, maybe you're doing it wrong. Business 2 Community explores how YouTube's partnership with Google may help your videos (if you're doing the right things to make that happen.) Read the full article »

Essential Tips for Youtube Success

| | Reel SEO - Andy Smith
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You don't have to reinvent the wheel to create great YouTube content. That's the message from Matt Gielen of Frederator in an interview with ReelSEO. Find out what metrics his company, which is an independent animation studio that focuses on unique YouTube videos, find most important and his suggestions for making better YouTube content. Read the full article »

How to Build a Robust YouTube Channel

| | Business 2 Community - James Arnold
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You've decided to start a YouTube channel. Congratulations! Welcome to the wonderful world of video marketing. Before you hit send on that newsletter to your email subscription list or publish on that blog post announcing your new channel, did you flesh out the channel? How is the SEO? What's the quality of your videos? Business 2 Community asks these questions to give you a rundown of exactly what your YouTube channel needs to be successful. Read the full article »

YouTube Still Wins in Video Advertising

| | The Wall Street Journal - Mike Shields
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Despite Facebook's "aggressive" surge in video content over the past year, YouTube remains the preferred domain for video advertising, chiefly because they allow pre-roll ads, which Facebook has continued to shy away from for now. And according to at least one advertising agency, although Facebook's growth is undeniable, "it’s still not 100% clear what the opportunities are to capitalize on that." The Wall Street Journal goes into the options YouTube offers over its rival on the heels of Facebook's announcement of Anthology, the preferred video production advertising service. Read the full article »

YouTube Still Exists Thanks to Google

| | Ars Technica - Ron Amadeo
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It's hard to believe that YouTube is ten years old this year. Yet, it's such a huge part of the fabric of the Internet that if it didn't exist there would be a large vacuum to fill. Ars Technica goes through the harrowing journey of the simple start-up and how Google's cash infusion enabled the platform to grow into what it has become today, a largest digital video platform in the world, with an average of 12 days of video being uploaded onto it, each minute. Read the full article »