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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Happy Tenth Birthday YouTube!

| | The Drum - Gillian West
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Ten years ago today the first video was uploaded to YouTube. Entitled "Me at the Zoo", it started the digital video revolution with a simple premise: a video uploading platform for the masses. A month later it reached its first million view landmark with a Nike ad starring the soccer world's superstar Ronaldinho and a pair of golden boots.

Did the three former PayPal employees who registered the domain know it would become so popular? The Drum explores the first ten years of the video platform's history and its power of influence amongst brands, businesses and popular culture. Read the full article »

YouTube Chooses HTML5 Playback Over Flash

| | Streaming Media - Robert Reinhardt
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There are a number of reasons that YouTube announced in January of its decision to make all videos playback in HTML5 players over Adobe Flash. StreamingMedia.com concludes that this may be more of a marketing effort than it is truly a technical preference. According to them "any announcement mentioning HTML5 will be received well in just about any context." What's important to remember is that one's video should play in more than one format to ensure maximum exposure. But YouTube remains a benchmark for most engineers building video platforms. Why does it insist on using HTML5 over Flash? Check out the article for more information. Read the full article »

How Can Hamsters Eating Tiny Food Help Your Brand?

| | ReelSEO - Carla Marshall
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If you haven't seen a YouTube clip of a hamster eating tiny food or a food chef making miniature pancakes in inventive toy kitchens, you're probably of the minority. This rather odd sounding trend has recently blown up on YouTube. Views of "tiny cooking" has increased 62,000% between 2010 and 2014. While your business or enterprise may not be in the business of making these tiny tube videos, you may benefit from the lessons learned from their popularity. Read the full article »

Video Metadata Improves SEO

| | Business 2 Community - Sarah Wheble
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drew Wallace, who prefers to have his name spelled with a lowercase d, organizes SEO "boot camps". He shared three tips on how to improve your business's SEO and specifically mentioned adding metadata content to YouTube videos. According to drew, "Google is like a 4-year-old watching a movie. More often than not, they can remember one song from the film, but the rest of those 90 minutes are completely gone."

What drew means is that Google can understand the content around a video, but it cannot understand the content inside of the video itself. So what isn't included in the video's description is lost completely in search. Optimize your video with a robust description - even the comments can help SEO - and you will have much better luck with content discovery. Read the full article »

Stealth is Key to Social Video Marketing Ads

| | Business Insider - Tupac Pointu
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For Twitter, Instagram and YouTube, stealth is key when it comes to integrating ads into the respective social media platforms. Each company has a department that specializes in advising brands on how to integrate their advertising content into user feeds with as little disruption as possible. What's unique is that these departments are "scattered around the planet", to better ensure that content is region-specific.

"There are no borders. It's a global team that communicates from everywhere in the world, 24/7," according to Mailine Swildens, director of Zoo, the social media advertising department for YouTube, southern and eastern Europe, the Middle East and Africa. Read the full article »

Google Woos Hispanic Market With Targeted YouTube Ads

| | Latin Post - Nicole Akoukou Thompson
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Last month Google unveiled YouTube Hispanic at the Hispanic Marketing Forum in New York City, a Google Preferred ad program for the "coveted, blossoming Hispanic demographic". Prior to the launch, Google conducted a research study to learn more about "Digital Hispanics" behavior. They found that a majority of Hispanics browse content in English, making it the best language to engage with the demographic. Read the full article »

Everything You Need to Know to Create a B2B YouTube Video Marketing Campaign

| | Marketing CoPilot - Ivan Serrano
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Video is a powerful tool to use in B2B because of its ability to engage, inspire and educate in a quick and concise fashion. According to a study by B2B Marketing, 77 percent of small businesses have used YouTube for B2B marketing. As video continues to grow in popularity small businesses should look at ways to add video to their own marketing mix. These five tips from Marketing CoPilot will aid you in taking the right steps. Read the full article »

YouTube Announces Ad-Free Monthly Paid Service Subscription

| | Marketing Magazine - Suzanne Bearne
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YouTube announced yesterday in an email to channel owners that a new ad-free subscription paywall service is coming to the video platform. Content owners who do not wish to participate in the service have been given a June 15 deadline to make their videos private. It is unknown when the new subscription service will launch. Modelled after Spotify's subscription service, which will include an offline-viewing feature, Google expects that this will be an additional source of revenue for channel owners beyond ads. The monthly subscription will likely cost $10. Read the full article »

Facebook Ads to Overtake YouTube in 2015

| | Direct Marketing - Andrew Corselli
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According to a new report from video and social advertising provider Mixpo, this year will be the first time marketers will run more Facebook ads than YouTube ads. Mixpo also asked respondents to identify the most important metrics for video campaigns. The result shows that social video ads are meant to draw in more than just viewership - they are meant to increase engagement and conversion rates. The survey will help marketers new to social video ads plan what they want results for from their campaigns. Read the full article »

YouTube Removes Facebook from Connected Account Feature

| | ReelSEO - Andy Smith
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Now when you upload a video to YouTube it will be difficult to share it to Facebook because the 'Connected Account' feature has been updated to remove Facebook from its list of options. While it's unclear as to who made that decision now, it likely came as a result of Facebook's growing video ad share. It came on the heels of YouTube's auto-play feature debut. Read the full article »

YouTube Targets Canadian Ad Market

| | The Globe and Mail - Susan Krashinsky
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YouTube has unveiled a new campaign to target Canadian advertising execs over the month of April, culminating in the "Pulse" presentation, modelled after TV's upfront presentations where broadcasters pitch their shows to marketers, ad agencies and media buyers. This announcement comes on the heels of Google's launch of Preferred in Canada, which identifies the top 5% videos for advertising. Read the full article »

Video Wars: YouTube vs. Facebook

| | Marketing Land - Nick Cicero
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Facebook's recent announcements at F8, the Facebook developer conference, has positioned the social media giant as a true contender to "out-YouTube YouTube". There are several key areas in which Facebook is challenging Google's video platform. Marketing Land takes a look at what it's doing to evolve its own plans to take video market share. Read the full article »

YouTube Marketing: Trust the Creativity of Your Talent

| | Marketing Daily - Karl Greenberg
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YouTube stars are a relatively new form of celebrity, but they are increasingly becoming more influential, especially amongst Millennials. Can they help your business, though? It depends. According to one panelist at the Content Council's "Content Chaos: Navigating the Path to Engagement" conference in New York, the key to a successful YouTube video marketing campaign is to trust in the creativity of the YouTube star."Sometimes we know our audiences in ways that you can't appreciate upfront," said Shanna Malcolm, actress and content creator (HeyYoshanna). "It's about relying on our creativity and our comfort with our audience." Read the full article »

YouTube Allows 360 Degree Videos

| | Allvoices - Barry Eitel
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YouTube users can now upload 360 degree videos to the popular video channel. 360-degree video may change the entire playing field for digital video advertising. “You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look,” Project Manager Sanjeev Verma wrote on a blog post on Friday. "Only you know what’s possible. That’s why today we are starting to support 360-degree video uploads on YouTube, to continue giving you all the best resources to connect with your viewers."

The technology is still in its infancy, but the adoption by Google may give it the kickstart it needs to become a mainstream form of video content. Read the full article »

Getting the Best Out of YouTube Analytics

| | Entrepreneur - Dane Atkinson
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YouTube's Analytics suite is robust. It's one of the best in the business and that's no surprise since it's owned by Google, the king of data manipulation. For newcomers analytics can be hard to decipher, though. Some data may not even be useful. This guide will show you what you should pay attention to, and what to ignore. Read the full article »

What the End of YouTube's Free Branded Content Means for Video Content Marketers

| | mUmBRELLA - Nick Fawbert
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YouTube has recently announced that branded content on the platform's channels must be paid for, much like Facebook now requires businesses to pay to advertise through sponsored content on newsfeed. This signifies that the era of free promotion on major social media platforms is over. YouTube's rules have changed, making it forbidden for brands and users to crate content with branded graphics or other product endorsement without paying for a media plan and the right to use their own promotional graphics, bumpers and other tools. This change, much like Facebook's update to sponsored content endorsement introduced two years ago, will impact the three major sectors that use third-party platforms to build brand-based communities: large multi-channel networks, medium-sized content marketing companies and independent creators. Anything that threatens these sectors has an effect on major brands. Read the full article »

Google Testing Autoplay Feature on YouTube Videos

| | International Business Times - Salvador Rodriguez
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Falling into a YouTube rabbit hole may become even easier. Google is testing a new autoplay feature called What's Next that will create a seamless playing stream that mimics the behavior of an older media form -- television. The new feature is being tested on 25% of desktop YouTube users. That's roughly 100 million users of the third most popular website in the world. It also comes installed on the new YouTube Kids app available for download on Android devices as of last week. Read the full article »

#TubeTalk - 3 Tips from YouTube Marketing Experts on Mobile Video Marketing

| | REEL Seo - Dane Golden
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In episode 61 of #TubeTalk YouTube Marketing experts Dane Golden, Tim Schmoyer and Matt Ballek share three tips to improve your mobile video marketing skills. According to YouTube, half of all traffic now comes from mobile devices, so knowing your analytics is key to reaching your audience. Do you know how to decipher the numbers? Tim Schmoyer takes you through data-mining to improve your viewership. Did you know there are three types of YouTube mobile apps? Dane Golden breaks down the differences and highlights the benefits of all three. Finally, Matt Ballek solves the YouTube annotations on mobile video problem. Read the full article »