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Articles about YouTube Video Marketing and Viral Video Promotion

Helpful articles about YouTube marketing and how businesses are promoting their videos on YouTube to achieve viral video marketing success. Learn about YouTube video analytics, marketing strategies and advertising campaigns.

Video Wars: YouTube vs. Facebook

| | Marketing Land - Nick Cicero
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Facebook's recent announcements at F8, the Facebook developer conference, has positioned the social media giant as a true contender to "out-YouTube YouTube". There are several key areas in which Facebook is challenging Google's video platform. Marketing Land takes a look at what it's doing to evolve its own plans to take video market share. Read the full article »

YouTube Marketing: Trust the Creativity of Your Talent

| | Marketing Daily - Karl Greenberg
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YouTube stars are a relatively new form of celebrity, but they are increasingly becoming more influential, especially amongst Millennials. Can they help your business, though? It depends. According to one panelist at the Content Council's "Content Chaos: Navigating the Path to Engagement" conference in New York, the key to a successful YouTube video marketing campaign is to trust in the creativity of the YouTube star."Sometimes we know our audiences in ways that you can't appreciate upfront," said Shanna Malcolm, actress and content creator (HeyYoshanna). "It's about relying on our creativity and our comfort with our audience." Read the full article »

YouTube Allows 360 Degree Videos

| | Allvoices - Barry Eitel
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YouTube users can now upload 360 degree videos to the popular video channel. 360-degree video may change the entire playing field for digital video advertising. “You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video where people see a different story depending on where they look,” Project Manager Sanjeev Verma wrote on a blog post on Friday. "Only you know what’s possible. That’s why today we are starting to support 360-degree video uploads on YouTube, to continue giving you all the best resources to connect with your viewers."

The technology is still in its infancy, but the adoption by Google may give it the kickstart it needs to become a mainstream form of video content. Read the full article »

Getting the Best Out of YouTube Analytics

| | Entrepreneur - Dane Atkinson
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YouTube's Analytics suite is robust. It's one of the best in the business and that's no surprise since it's owned by Google, the king of data manipulation. For newcomers analytics can be hard to decipher, though. Some data may not even be useful. This guide will show you what you should pay attention to, and what to ignore. Read the full article »

What the End of YouTube's Free Branded Content Means for Video Content Marketers

| | mUmBRELLA - Nick Fawbert
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YouTube has recently announced that branded content on the platform's channels must be paid for, much like Facebook now requires businesses to pay to advertise through sponsored content on newsfeed. This signifies that the era of free promotion on major social media platforms is over. YouTube's rules have changed, making it forbidden for brands and users to crate content with branded graphics or other product endorsement without paying for a media plan and the right to use their own promotional graphics, bumpers and other tools. This change, much like Facebook's update to sponsored content endorsement introduced two years ago, will impact the three major sectors that use third-party platforms to build brand-based communities: large multi-channel networks, medium-sized content marketing companies and independent creators. Anything that threatens these sectors has an effect on major brands. Read the full article »

Google Testing Autoplay Feature on YouTube Videos

| | International Business Times - Salvador Rodriguez
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Falling into a YouTube rabbit hole may become even easier. Google is testing a new autoplay feature called What's Next that will create a seamless playing stream that mimics the behavior of an older media form -- television. The new feature is being tested on 25% of desktop YouTube users. That's roughly 100 million users of the third most popular website in the world. It also comes installed on the new YouTube Kids app available for download on Android devices as of last week. Read the full article »

#TubeTalk - 3 Tips from YouTube Marketing Experts on Mobile Video Marketing

| | REEL Seo - Dane Golden
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In episode 61 of #TubeTalk YouTube Marketing experts Dane Golden, Tim Schmoyer and Matt Ballek share three tips to improve your mobile video marketing skills. According to YouTube, half of all traffic now comes from mobile devices, so knowing your analytics is key to reaching your audience. Do you know how to decipher the numbers? Tim Schmoyer takes you through data-mining to improve your viewership. Did you know there are three types of YouTube mobile apps? Dane Golden breaks down the differences and highlights the benefits of all three. Finally, Matt Ballek solves the YouTube annotations on mobile video problem. Read the full article »

Nike Rules YouTube Ads, Beer Spots Still in the Mix

| | Direct Marketinrg News - Andrew Corselli
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Which consumer brand was the most successful at YouTube marketing in 2014? From a paid advertising perspective: Nike. According to a Google review of the top digital video ads of 2014, Nike garnered 171.7 million views from two different videos. Viewers are not only watching more online video advertising, but they are watching longer video ads. The top video ads of 2014 were an average of 3-minutes in duration. Nearly five times the length of a typical video ad. Read the full article »

How to Increase YouTube Video Views in 3 Easy Steps

| | BusinessWired - Serena Ehrlich
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If the goal of your organization's YouTube marketing efforts is to grow views, here are some tips on how to engage audiences. Create relevant video content that inspires your target audience. Leverage video SEO by incorporating pertinent keywords and search terms into YouTube titles and descriptions. Finally, promote the video content via paid promotions, partnerships and social video marketing. Read the full article »

YouTube Has More Monthly Visitors Than Facebook, Twitter

| | All Twitter - Shea Bennett
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According to a study conducted by GlobalWebIndex, YouTube is the most visited social video site among Web users aged 16-64. Eighty-five percent of adults worldwide are regular visitors to YouTube. Social video marketers should ensure there is a YouTube marketing component to every social video campaign. Read the full article »

With ‘Hunger Games’ Campaigns, Lionsgate Punches Above Its Weight

| | The New York Times - Brooks Barnes
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Lionsgate keeps marketing costs down by relying on YouTube marketing and other social video tactics to reach audiences. For the third movie in the "Hunger Games" series, Lionsgate heavily leveraged YouTube in support of its "District Voices" initiative. Video content was released directly to YouTube and other websites featuring different elements of "The Hunger Games" movies. Read the full article »

YouTube’s Advice for Brands: Don’t Try To Go Viral

| | The Wall Street Journal's CMO Today Blog - Mike Shields
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Google recommends that organizations do not try to "make video content go viral" as the key goal to YouTube marketing. During a recent "Brand Labs" boot camp for advertisers, YouTube showcased different case studies on the best way to market video content across the social video network. The most successful web video marketers distributing content on YouTube are consistent in their video content creation and distribution. Read the full article »

Why Beats is crushing Bose on YouTube

| | Digiday - Eric Blattberg
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Beats by Dre has a simple YouTube marketing strategy. Videos featuring athletes and celebrities with a strong emphasis on branded storytelling are the foundation to Beats by Dre YouTube channel. Brands that choose to create video content with a singular focus have a tendency to engage more YouTube viewers. Many viewers ultimately become subscribers, another key facet to marketing on YouTube. It is more effective for organizations to upload concise videos rather than a lot of video content. Read the full article »

Whistle Sports Online Video Site Scores $7 Million BSkyB Investment

| | Deadlline | Hollywood - David Bloom and Nancy Tartaglione
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Whistle Sports has received a #7 million investment from BSkyB to fund the sports-oriented site's presence on YouTube. With over 8.5 million subscribers to 192 sports-oriented channels, Whistle Sports is among a small group of niche focused multi-channel networks publishing on the YouTube video sharing platform. Read the full article »

How To Boost Your YouTube Ranking

| | Ragan's PR Daily - Kevin Allen
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Seventy-five percent of web users will visit an organization's website after watching video content on YouTube. This makes YouTube marketing an important component of web video communications. Incorporating keywords in the video's title and creating detailed descriptions will help YouTube viewers locate video content. Cross-posting links to YouTube videos across social media networks will also improve a video's viewability. Read the full article »

YouTube Considers Paid, Ad-Free Subscriptions

| | The Wall Street Journal - Alistair Barr and Rolfe Winkler
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Google may introduce a paid-subscription option to YouTube users. This would represent a significant shift from the video sharing site's current advertising-approach monetization model. Paid-subscriptions would be a way for Google to generate more revenue from YouTube. It could also alter strategies organizations use for YouTube marketing efforts. Read the full article »

YouTube Content Creator Channels Help Marketers Get in on the Right Action

| | eMarketer
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YouTube marketing presents organizations with a diversity of opportunities. The new "YouTube Advertising: Ins and Outs for Making It Work" report published by eMarketer identifies how marketers can leverage the video sharing site to reach target audiences. YouTube video ad revenues for US-based content will rise 39.2 percent in 2014 and are expected to grow by double digits through 2016. Read the full article »

In India, Hindustan Unilever tries YouTube content initiative

| | CampaignUS - Byravee Iyer
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Hindustan Unilver has creating beauty content for an experimental YouTube Marketing test. The "Be Beautiful" campaign features a number of Unilver brands being used by well-known India-based fashion, lifestyle and beauty bloggers. The YouTube initiative was designed as a way to connect with consumers in a changing marketplace. The video content was designed to engage audiences who are looking to be entertained and educated. Read the full article »