It’s nice to see success with YouTube marketing and understand why online video marketing works. Paris-based, luxury label Chanel has long set the standard among its competitors, and it is moving into the digital age as a trend-setter on YouTube. Chanel has made a home for itself on the Google-owned video marketing platform, amassing over 444,000 followers and millions of views. Chanel’s most-viewed video, a video ad for its storied perfume Chanel No. 5 has nearly 13 million views. As recent Pixability research shows, the engagement levels on Chanel’s more than 300 video uploads shows its viral video marketing strategy of creating a digital window into the brand is working because... Read the full article »
Okay, we do like to have some fun here at the Web Video Marketing Council, now and again! A video of a French “tourist” claiming she fell pregnant to a Queensland man while on holiday in Mooloolaba was revealed as an elaborate video marketing campaign, and it worked! This clever marketing video was uploaded to YouTube and spread, and spread. Who says YouTube marketing doesn’t work? You just have to be clever. The creator of the online viral video explains the woman was an actress commissioned by Holiday Mooloolaba. In the video, the actress, announced “I found him” before a man entered the frame explaining all was not as it seemed because in this marketing video the owner of Sunny Coast Social Media decided to... Read the full article »
Seth Rand helps companies improve their online video content, among other things, as a marketing consultant. This week he wrote about six tips to improve your YouTube video's SEO rankings to increase the chance that your video will hit the number one page for your selected keywords. These six tips do not require anything special or hard, but you might not think of them before posting your video. It's worth a read! Read the full article »
YouTube Influencers have become the new type of celebrity. For many ordinary people, YouTube has become a place where sharing information and creating original content has led to big audiences and other opportunities. Jenna Marbles and Postmodern Jukebox are two examples of YouTube Influencers who have transcended their YouTube homes. Since brand advocacy is big amongst Millennials, the key demographic to address in B2B marketing, it's worth the time to get to know why and how YouTube Influencers are changing the landscape of video marketing. Read the full article »
While it is important to have your video marketing content appear across all of your marketing channels, it's arguably most important to have a presence on YouTube because of its connection with Google. The more content you have on the video platform, the higher your content will appear on search engine result pages (SERPs). Huffington Post shares how you can turn ten minutes of your time each day into a robust, evergreen marketing tool for your business. Read the full article »
You might think that the number of times a video is watched is the ultimate video marketing metric, but there is some debate happening over what exactly should be measured for success. Marketing Land speaks to several big brands to find out what they consider to be the mark of success for their own video marketing campaigns. Read the full article »
Google reports that more Millennials -- over 65% of that group -- use how-to videos to learn new skills. According to the same report based off of the YouTube platform Millennials make up over half of all B2B buyers. To harness the buying power of this large and influential group, Google's head of YouTube ads marketing says that marketers can find opportunities in how-to videos to turn viewers into doers by looking for the "micro-moments". "These micro-moments are the new battlegrounds for people's hearts, minds, and dollars." Find out how you can get your video to stand out. Read the full article »
Thanks to YouTube's tenth anniversary, we're reflecting quite a bit on the evolution of the video marketing platform. How has it helped your business in the past? If you think it hasn't been all that helpful, maybe you're doing it wrong. Business 2 Community explores how YouTube's partnership with Google may help your videos (if you're doing the right things to make that happen.) Read the full article »
You don't have to reinvent the wheel to create great YouTube content. That's the message from Matt Gielen of Frederator in an interview with ReelSEO. Find out what metrics his company, which is an independent animation studio that focuses on unique YouTube videos, find most important and his suggestions for making better YouTube content. Read the full article »
You've decided to start a YouTube channel. Congratulations! Welcome to the wonderful world of video marketing. Before you hit send on that newsletter to your email subscription list or publish on that blog post announcing your new channel, did you flesh out the channel? How is the SEO? What's the quality of your videos? Business 2 Community asks these questions to give you a rundown of exactly what your YouTube channel needs to be successful. Read the full article »
Despite Facebook's "aggressive" surge in video content over the past year, YouTube remains the preferred domain for video advertising, chiefly because they allow pre-roll ads, which Facebook has continued to shy away from for now. And according to at least one advertising agency, although Facebook's growth is undeniable, "it’s still not 100% clear what the opportunities are to capitalize on that." The Wall Street Journal goes into the options YouTube offers over its rival on the heels of Facebook's announcement of Anthology, the preferred video production advertising service. Read the full article »
It's hard to believe that YouTube is ten years old this year. Yet, it's such a huge part of the fabric of the Internet that if it didn't exist there would be a large vacuum to fill. Ars Technica goes through the harrowing journey of the simple start-up and how Google's cash infusion enabled the platform to grow into what it has become today, a largest digital video platform in the world, with an average of 12 days of video being uploaded onto it, each minute. Read the full article »
Ten years ago today the first video was uploaded to YouTube. Entitled "Me at the Zoo", it started the digital video revolution with a simple premise: a video uploading platform for the masses. A month later it reached its first million view landmark with a Nike ad starring the soccer world's superstar Ronaldinho and a pair of golden boots.
Did the three former PayPal employees who registered the domain know it would become so popular? The Drum explores the first ten years of the video platform's history and its power of influence amongst brands, businesses and popular culture. Read the full article »
There are a number of reasons that YouTube announced in January of its decision to make all videos playback in HTML5 players over Adobe Flash. StreamingMedia.com concludes that this may be more of a marketing effort than it is truly a technical preference. According to them "any announcement mentioning HTML5 will be received well in just about any context." What's important to remember is that one's video should play in more than one format to ensure maximum exposure. But YouTube remains a benchmark for most engineers building video platforms. Why does it insist on using HTML5 over Flash? Check out the article for more information. Read the full article »
If you haven't seen a YouTube clip of a hamster eating tiny food or a food chef making miniature pancakes in inventive toy kitchens, you're probably of the minority. This rather odd sounding trend has recently blown up on YouTube. Views of "tiny cooking" has increased 62,000% between 2010 and 2014. While your business or enterprise may not be in the business of making these tiny tube videos, you may benefit from the lessons learned from their popularity. Read the full article »
drew Wallace, who prefers to have his name spelled with a lowercase d, organizes SEO "boot camps". He shared three tips on how to improve your business's SEO and specifically mentioned adding metadata content to YouTube videos. According to drew, "Google is like a 4-year-old watching a movie. More often than not, they can remember one song from the film, but the rest of those 90 minutes are completely gone."
What drew means is that Google can understand the content around a video, but it cannot understand the content inside of the video itself. So what isn't included in the video's description is lost completely in search. Optimize your video with a robust description - even the comments can help SEO - and you will have much better luck with content discovery. Read the full article »
For Twitter, Instagram and YouTube, stealth is key when it comes to integrating ads into the respective social media platforms. Each company has a department that specializes in advising brands on how to integrate their advertising content into user feeds with as little disruption as possible. What's unique is that these departments are "scattered around the planet", to better ensure that content is region-specific.
"There are no borders. It's a global team that communicates from everywhere in the world, 24/7," according to Mailine Swildens, director of Zoo, the social media advertising department for YouTube, southern and eastern Europe, the Middle East and Africa. Read the full article »
Last month Google unveiled YouTube Hispanic at the Hispanic Marketing Forum in New York City, a Google Preferred ad program for the "coveted, blossoming Hispanic demographic". Prior to the launch, Google conducted a research study to learn more about "Digital Hispanics" behavior. They found that a majority of Hispanics browse content in English, making it the best language to engage with the demographic. Read the full article »
Video is a powerful tool to use in B2B because of its ability to engage, inspire and educate in a quick and concise fashion. According to a study by B2B Marketing, 77 percent of small businesses have used YouTube for B2B marketing. As video continues to grow in popularity small businesses should look at ways to add video to their own marketing mix. These five tips from Marketing CoPilot will aid you in taking the right steps. Read the full article »
YouTube announced yesterday in an email to channel owners that a new ad-free subscription paywall service is coming to the video platform. Content owners who do not wish to participate in the service have been given a June 15 deadline to make their videos private. It is unknown when the new subscription service will launch. Modelled after Spotify's subscription service, which will include an offline-viewing feature, Google expects that this will be an additional source of revenue for channel owners beyond ads. The monthly subscription will likely cost $10. Read the full article »