The B2B consumer is different today than he was years ago. Now, before a consumer takes the leap into any kind of sales funnel, he likes to be knowledgable about the product he is looking to buy. This is how online video can help the B2B business make a sale. His consumer is looking for quick information that can answer his needs. What better way than to create a video that will provide him with that info? But what should you add to the video?