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B2B Video Marketing and Production News, Articles, Trends, Tips and Strategies

Scan the latest news, articles, tips and trends about B2B video marketing and production, including best practices, business video marketing strategies, video marketing content, and using video for sales lead generation.

Collateral Material Critical To B2B Technology Purchase

| | Center for Media Research - Jack Loechner
A new study from Eccolo Media and Global Marketing Insite found that 68 percent of C-Level executives in the United States said that B2B video marketing content was either "very" or "extremely" influential as a final factor for influencing a technology purchase. Read the full article »