The proliferation of electronic devices that are able to stream Internet content has made it essential to devise video marketing plans that include multiple platforms that can reach diverse communities that consume different content on different streams at different times of the day.
By using multiple platforms and tweaking the message for that appropriate channel, the marketer can gain huge traction with their chosen consumers.
Brands such as Lacoste and PepsiCo have already begun utilizing this approach to their video marketing campaigns. Small to mid-size businesses can also capitalize on this strategy with the following tips for success. Read the full article »