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While it may appear some of the heat has gone out of the video push by social networks, video content is still clearly where both platforms see their biggest opportunities in the future. This week, various reports have indicated that both Twitter and Facebook are re-upping their video efforts. Back in 2016, Facebook CEO Mark Zuckerberg said that in a few years, “the vast majority of the content that people consume online will be video” citing technological progression...

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