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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

Making Video Truly Social

| | MediaPost's Online Video Insider - Eric Korsh
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Digital media is anticipated to emerge as a primary social marketing platform in 2013. Though viewers likes to share video content and because video is easy to share, video share rates are lower than other visual content. New tools are emerging to make it easier for viewers to share video communications. Read the full article »

Four Types of Visual Content That Cut Through the Noise

| | MarketingProfs - Ekaterina Walter
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Audiovisual content is one of four different types of visual content that marketers should consider creating. According to a study published by ROI Research in 2012, 44 percent said that they are more apt to engage with brands if visual content has been posted. Viewers seek video content because of the evocative nature of visuals combined with sound. Read the full article »

The rise of video in 2013

| | Econsultancy - Heather Taylor
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Digital video has become a primary channel for audiences to consumer content. Viewers want to be inspired and they gravitate towards original video communications and video marketing efforts. Organizations need to have a strategic approach to their web video marketing initiatives. Read the full article »

Ten Stats That Will Change the Way You Look At Video in 2013

| | Ad Age | Digital - Matt Fiorentino
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Four years ago, when The Ad Age Viral Video Chart first premiered, the average viral video marketing campaign featured on the list garnered 220,000 views. In 2012, it took at least 1.5 million views for videos to be included on the list. This is a 600 percent increase over 2008, meaning marketers need to be ever more savvy when deploying video communications campaigns. Read the full article »

7 Kinds of Content to Use in 2013

| | Business 2 Community - Renee DeCoskey
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Developing and distributing video content should be a top marketing goal for 2013. Video communications will not completely replace written copy. However, audiovisual content does allow organizations to improve their relationships with target audiences. Read the full article »

‘Tis the Season for Branded Online Video

| | Videomind
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Branded video content boosts viewer engagement. Web publishers view the convergence of content and commerce to be an emerging trend and video content plays an important role. Incorporating direct calls to action within the video content helps increase the user experience. Read the full article »

How to Get More Social Mileage Out of Video

| | Duct Tape Marketing Blog - Dr. Melody King
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Audiovisual content can make marketing messages come alive. Video communications are a popular way to share brand marketing content in a social media capacity. It is important to include a call to action in video content, especially when the videos have been designed for social media sites. Read the full article »

Online Video and Social Media: That's a Marriage Made in Marketing Heaven

| | MediaPost's VidBlog - P.J. Bednarski
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Marketers should continue to develop video communications, as video content is heavily recirculated via social media networks. A new report from Brafton, a Boston-based content marketing agency, found that there was an 18 percent increase in the number of videos shared on Facebook and a 55 percent increase in the amount of video content shared via Twitter. Read the full article »

2012 State of Online Video [Infographic]

| | MarketingProfs - Verónica Maria Jarski
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According to SundaySky, 456.6 million videos were viewed in 2012. Over 105 billions video ads were watched. Video emails can boost email open rates between 40 to 60 percent. Video viewers watch personally relevant video content 2.5 times more than generic videos. Read the full article »

Now that video’s hot, four ways to keep yours on the boil

| | The Globe and Mail - Mia Pearson
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It is important to create a web video marketing plan before producing video content. Organizations should strive to be authentic in their video communications. Time-sensitive content is more apt to be shared in a social media capacity. Finally, viewers will watch video content that provides more value than just route advertising. Read the full article »

13 trends in social video

| | SmartBlog on Social Media - Simon Jones
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With one in two viewers consuming video content digitally, the audience for video content is almost the same as the television audience. Marketers will continue to look for ways to engage viewers with video communications. It will be critical that digital content is viewable across different devices. Read the full article »

6 trends that will shape digital in 2013

| | iMedia Connection - Peter Platt
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Analysis of smartphone and tablet usage may be segmented in the year ahead. Tablet users seem to be more entertainment focused, while smartphone tasks are task focused. Also, the rise in sharable content will include video sharing. New apps will enable users to share video content, offering marketers an opportunity to incorporate video ads to further engage viewers. Read the full article »