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Video Communications Articles, Trends, Tools, Strategies & Best Practices

Scan the latest news, articles, and industry trends related to online video communications including best practices, software tools, online video training, corporate communications and employee engagement videos. Keep up with the ever changing ways in which large companies and organizations are using video communication tools and software solutions to improve engagement and efficiencies.

The YouTube Effect Continues to Grow

| | Forbes - Haydn Shaughnessy
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The persuasive nature of audiovisual content is one reason that web video communications have been adopted on a broad basis. Social media is an important distribution channel for video communications. Additionally, video is playing an increasingly important role in content marketing. Read the full article »

Personalization: the next saga in video marketing

| | Direct Marketing News - Elyse Dupré
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Personalized video communications increases viewer engagement and mitigates customer frustration, reducing the number of in-bound calls to customer service center. Additionally, audiovisual content can articulate complex messages in an easy-to-understand format. Read the full article »

Report: Gadget buyers influenced by video

| | BizReport - Kristina Knight
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According to research published by IDA TechNetwork, 9 in 10 gadget buyers watch video content about tech products prior to purchase. IDG noted that original video content appeals to tech buyers the most. Seventy-eight percent of respondents said they rely on specialty content. Read the full article »

Press releases with visuals boost views by nearly tenfold

| | Ragan.com - Michael Sebastian
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For the second year in a row, PR Newswire has conducted a study comparing the effectiveness of visual content against text only press releases. Based on an analysis of 100,000 press releases published in 2011 and 2012, PR Newswire ascertained that press releases with video content are 9.7 times more likely to be viewed. Read the full article »

Effective Content Marketing

| | Center for Media Research - Jack Loechner
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Seventy-percent of North American-based B2C marketers are using video communications, according to the "B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America" joint study authored by MarketingProfs and the Content Marketing Institute. Sixty-one percent of B2C marketers find video to be an effective way to communicate. Read the full article »

Social Media Marketing Can Get Out of Sync with Consumers

| | eMarketer
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A September 2012 study conducted by Pitney Bowes Software found that social media marketing needs to be aligned with consumer media preferences. Through a poll of adult Web users based in the US, United Kingdom, Australia, France, and Germany found that 53 percent of Internet users access video sharing sites compared to 41 percent of marketers. Read the full article »

Why Video is So Strategic for Magazines

| | VideoNuze - Will Richmond
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Magazines and other print publications have a chance to reinvent their business model through online video content. Since audiovisual content offers a compelling way to communicate, the inclusion of video content makes sense from an audience engagement standpoint. Additionally, video ads can help with the bottom line. Read the full article »

Using Video to Drive Social Media

| | Business 2 Community - Neil Wood-Mitchell
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The compelling nature of audiovisual content makes it a natural for social video communications. Brands and organizations are able to deliver a message that moves audiences and allows viewers to take an immediate action. Videos shared via social networks tend to have a better watch-to-completion rate than videos posted to websites. Read the full article »

Video's Evolving Role In Social Media

| | MediaPost's Online Video Insider - Eric Korsh
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The emergence of responsive video communications enables organizations to interact with an audience in a more engaging manner. Video communications can be easily leveraged for damange control, proactive engagement and informative communications. Read the full article »

How to Triple Your YouTube Video Views With Facebook

| | Social Media Examiner - Emeric Ernoult
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If Facebook is part of your social video communications distribution strategy, the number of video views can be tripled by using Facebook's Open Graph meta tags. This will enable a video to appear in a visitor's Facebook feed when that user likes content. Read the full article »

Content Marketing – Are You Video-d Yet?

| | Business 2 Community - Convonix
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Marketers should consider incorporating video communications into their content marketing programs. Video content is more apt to be shared in a viral capacity. Additionally, videos can help improve search engine results. Read the full article »

5 Simple Ways to Incorporate Video into Your PR Program

| | Business 2 Community - MyMediaInfoBlog
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Video communications is one PR practioners can attract a reporter's attention. Video content can be used to enhance a standard press release or to make a media kit more dynamic. Also, video content hosted on video sharing sites can be a powerful way for an organization to communicate. Read the full article »

3 tips for an explosive video strategy

| | iMedia Connection - Kevin Doohan
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Machinima, an entertainment focused channel on YouTube, generated over 2.25 billion video views during August 2012 and 2.3 billion views in October. Machinima generates the views and the high number of unique visitors from creating long-form original video content and creating content that their massive audience wants to watch. Read the full article »

Best practices for interactive video commerce

| | Video-Commerce.org - Amanda Dhalla
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Interactive video elements for video communications include text overlays, hotspots, clickable content features, and viewer ratings and reviews. Retailers in particular should consider incorporate some elements to increase viewer engagement and eCommerce sales. Read the full article »

A Video Planning Checklist For 2013

| | MediaPost's Video Insider - Neil Perry
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Web video marketers should be considering a number of different content and tactical executions for 2013. Beyond the creation of video content, marketers should focus on video for seo and video for social media. Video communications should play a role in every marketing plan. Read the full article »

2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends

| | Content Marketing Institute - Joe Pulizzi
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The first ever B2C Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs found that 70 percent of B2C marketers use video communications. Sixty-one percent of B2C marketers believe that video communications are an effective way to reach and engage audiences. Read the full article »

New Shoppable YouTube Videos Are The Walkmans Of Advertising

| | Fast Company - Sarah Kessler
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A new feature from YouTube places links to external sites within video content. The Juicy Coutoure fashion line used this capability earlier this year to create moving catalogs that acted as shoppable videos. The links allow web video marketers to gauge the video's ROI and provides a direct link into social media behavior. Read the full article »

Study: How Car Makers Can Drive Views for Social Video Year-Round

| | MediaPost's VidBlog - Daisy Whitney
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According to data from the Unruly video ad platform, the auto industry trails other segments in terms of social video sharing. When Super Bowl ads have been removed from the data, the auto industry trails other sectors by five times. The most successful social video campaigns supporting auto brands include videos that have been distributed throughout the year and have a local geographic slant. Read the full article »

Online viewers start leaving if video doesn't play in 2 seconds, says study

| | GigaOM - Jeff John Roberts
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Research from University of Massachusetts-Amhert professor Ramesh Sitaraman provides key metrics for streaming video views. According to Professor Sitaraman, viewers will abandon a video if the content does not load within two seconds. For every second of additional delays, 6 percent more viewers will stop watching, with 20 percent of viewers gone after five seconds. Read the full article »