2017 Video Marketing Trends You Can’t Ignore

If you’re planning your company’s business strategy, it will take a bit of forethought. Social media is always changing and one of the most formidable changes is the rise of video marketing. Due to improved mobile technology, there has been an increase in video production and consumption. While video content marketing isn’t new, it is definitely growing and will continue to do so in 2017 and beyond. Check out these video statistics from Insivia:

  • 75 percent of executives watch work-related videos on business websites at least once a week
  • One-third of all online activity is spent watching video
  • 36 percent of online consumers trust video ads

As you can see, video marketing will only grow. Of course, we can’t predict the future of social media. But, here are several video trends that will have a solid footing.


Consumers are moving past pure information; they want to be entertained as well. This means that you have a larger opportunity to have fun. Think of posting engaging and informational videos on your social media profiles. Consider utilizing creative copywriting that also shares information that resonates with your audience. The objective is to keep your audiences engaged until the end of the video. Keep them looking forward to your videos and coming back for more.

360-Degree Videos (cool example below)

In a study produced by Magnifyre, they found that the number of people who viewed 360-Degree video was 28.81 percent higher than for the same video in a non 360-Degree format. In addition, the report found that video completion rate was twice that of non 360-Degree videos.

To be fair, not every video requires a 360-Degree format, although, it does work well for sales teams. To illustrate, real estate or large equipment can’t display all of their facets without 360-Degree video. This helps your viewers feel they are looking at the product in person. If that wasn’t enough to convince you, here are six reasons to start shooting 360-Degree videos.

Here is a dramatic and amazing example of a 360-Degree video – hope you like excitement!

Mega Coaster: Get Ready for the Drop – 360-Degree Video

Increase micro-targeting

You can no longer have a “set it and forget it” mindset with video. People are overwhelmed with information on an hourly basis. If your videos aren’t timely and relevant, they will be ignored. This means you have to improve your relevancy, and make your target audiences feel very special. This is micro-targeting; also known as segmenting your audiences into smaller groups. People want to feel as if you are addressing them directly.

People are watching on multiple devices

Around 85 percent of adults between the ages of 18-49 use multiple devices all at once. A user might watch TV, then watch YouTube videos on their phone. This behavior of watching videos on multiple devices will probably go up. As a result, your 2017 video marketing plan should take multiple devices into consideration. Once you make a video, make sure to post it on every social media platform your audiences are likely to use.

Live videos will skyrocket

Consumers have received live video very positively. Both brands and consumers have started using Facebook live exponentially as the means of interacting with their fans and followers. Twitter also has the option with Periscope to let users embed live videos into their tweets. If you haven’t incorporated live video into your 2017 marketing strategy, now is the time to do so.

Sales teams will need better explainer video resources

People enjoy watching product demonstrations through video. The manual isn’t for everyone. But, text should accompany videos. Sales teams will be expected to produce more consumer-oriented items to help sell products and services. Call management solutions company, eVoice Australia, also shares these tips:

  • Live stream a company event
  • Showcase audience-created content
  • Host interviews

Better audience engagement on YouTube

You’ve heard of YouTube stars. Many YouTube users will drop what they’re doing just to watch a new video by their favorite YouTube personality. When someone subscribes to your channel, they are instantly alerted once you have a new video up. This is why it is imperative to have a YouTube strategy planned for 2017. Plus, YouTube is a must for teens and millennials. In fact, teens watch less TV than adults because they are watching online videos. You can tap into this market through YouTube. Read more about YouTube Marketing here from The Web Video Marketing Council.

Virtual Reality

Many companies are investing time and money into virtual reality, and it is something worth researching. Just last year, Google introduced Google Cardboard, which uses your phone as the screen. With virtual reality, you can transport your audiences anywhere on the planet with 360-Degree video. Take them on a safari or perhaps your next big event. Bring them in on a tour of your office. The options and possibilities are endless.

Online video marketing is only going to get bigger, so it is best to get your strategy started now. Focus on your target market, reach them on all of their social media profiles and look into virtual reality. You want your videos to resonate with your audiences and stay ahead of marketing trends. The point is to be where your audiences are, and to follow what they’re doing.

What they’re doing is watching online videos.


Katrina Manning is Editor in Chief of Tech And Burgers. She is a prolific writer covering all sorts of global tech trends and Internet marketing and communication topics via online editorials. Connect with Katrina on via her LinkedIn profile.