Regardless of whether you’re a multinational corporation, medium-sized business, or a one man show, there is no excuse for not having a website today – the entry costs are practically nonexistent and there is a ton of open-source systems that will allow you to create one in a heartbeat.
However, it’s no secret that small businesses have their work cut out for them when it comes to fighting the online clutter in an effort to get noticed.
A good website helps your business get found. It allows you to do low-cost advertising, boosts accessibility and visibility, and drives sales. If you’re not present on Google search, you’re not participating in the world’s largest Yellow Pages.
But simply being there might not be enough. It all depends on whether or not you’re moving along with the times. People have attention spans of a goldfish today. Younger audiences do not have the time to read and prefer consuming video and multimedia over written content.
Dos and Don’ts of Website Design – Video and Multimedia Perspective
Let’s start off with the don’ts because it’s important to get these elements that are hurting you off your site as soon as possible.
- Flash Elements
Flash graphics and animations are rapidly getting shoed out from websites, and for a good reason. Since they reduce the usability of the applications that rely on, they are responsible for slow load times – a cardinal sin as far as user experience is concerned.
Also, Flash elements cannot be indexed by Google nor optimized for search engines. They won’t work well on a bunch of mobile devices like iPhones, iPads.
So if you have Flash elements on your website it’s time to do an overhaul, today.
- Background music
This was a bit of a fad back in the day. You would open a link in a separate tab to read later and all of the sudden you would be interrupted by annoying music coming from God knows where. And this actually stuck. There are sites today that blast music at unsuspecting visitors left and right. This has to stop!
First of all, it’s intrusive and irrelevant. You’re interrupting your user’s visitor journey for absolutely no reason. It’s not even advisable if you’re in the music industry – people are visiting your site from work and public places, give them a break.
If there is a particular piece of music you composed yourself and want people to hear, upload it to a separate service and embed it to your site. Let people decide whether or not they want to hit that play button!
Now let’s talk about what your website should have.
- Video Content
Video content is a major do and here is why:
Use video content to propel your marketing strategy:
- Video testimonials and reviews – Give your customers an incentive to leave a video review of the product they’ve purchased or a testimonial about your service. People trust their peers more than they trust your marketing. Use this above the fold so that it’s immediately noticed.
- How-to videos – As mentioned, most millennials find videos helpful when it comes to comparison shopping. Instead of typing up boring guides and specifications, present your product or a service in a more exciting way by filming a how-to video or a spotlight video.
- Newsletter video – Most sites have a page dedicated to their newsletter where they let visitors know what’s new on a regular basis. Ditch the conventional written newsletter and make a video instead – people will consume it more easily and you will be able to make your business more relatable to them.
Word of advice here – make sure you do not upload videos to your website’s server. First of all, there is a limit to what you can upload and some video will be too large for that. Secondly, you will slow down your page considerably if you do this – and Google doesn’t like slow sites.
The best way to deal with videos is to upload them on a separate platform, such as your Vimeo or YouTube accounts, and then link them to your page. This saves you a lot of hassle.
Now that you know what’s permissible in terms of multimedia and video on your website it’s time to do some spring cleaning and update your site. Check out the below infographic on 50 features every small business website should consider. Drop down to the comments section and let us know if you have an imaginative way of using videos on your small business website!