How Video Content Can Help Grow Your Blog Readership and Global Reach

Running a blog is a great way to share information and your expertise to help others, meet new people, make money, and learn new skills. Whether your blog is new, and you are looking to grow your audience, or you have been blogging for a while and you are looking for ways to improve your knowledge base or reach a new or wider audience, video content is what you need to accomplish these goals. Here are some of the best ways you can use video to grow your blog readership and global reach.

Information Sharing

Blogging is a fantastic way to share information, however, remember that Internet users have short attention spans. Video content is an effective way to share information and keep your audience captive. Video helps to explain complex topics quickly in an easy to understand way. For example, if you are writing a finance blog, a long page of text about progressive vs. regressive taxation might be hard to follow for viewers. An explainer video on this tax issue, however, that walks through the steps of this complex tax topic and maybe even showing live footage of someone who knows what they are talking about helps. And, if you can include live-video footage of someone who has studied an online degree in taxation from accredited institutions as Northeastern University it would make the video more interesting, credible, valuable and easier to follow.

Here is an example of an explainer video with a live person explaining a topic:

Animation Videos

Animated videos are a wonderful way to capture people’s attention, as well as their hearts. Animations often remind people of being a child – the innocence and the joy. Viewers subconsciously trust animations. Use animated videos on your blog, or other platforms, to get your brand noticed, talked about, and remembered. You can make your own animations using computer software, or employ someone to do it for you. Try to stick to the same designs or characters for easy brand recognition.

Social Media Platforms for Sharing

Social media, especially platforms like Twitter, moves ridiculously quickly. They provide a great way to grow your blog by getting the word out about an article your wrote, but it is becoming exceedingly difficult to get noticed. Posting videos and/or links to video content on social media platforms, such as Facebook, is a brilliant way to make people stop and pay attention. And, remember always to include a link back to your blog. Here are some tips for posting videos on social media: 3 Steps for Adding Video to Your Social Media Marketing


Vlogging is a growing medium. Short for video blog, it’s basically just that. Almost like a video journal, you’ll want to create short films that talk to your viewers. Try to stick to your niche, although the odd change might help to attract a new audience. You can post your videos to both your blog, and a dedicated YouTube channel; just remember to, again, include a link back to your main site. Here are some vlogging tips: How to Be a Vlogger

Entertaining Video Content

Information is great, but what about entertainment? People lead hectic, stressful lives. They want to be entertained. Try and make your video content interesting and entertaining. If you can make people smile, they will remember you, and come back for more. Videos are a brilliant way of not only reaching a new audience, but also of making sure you retain viewers.

A combination of all of the above would be the best way to make a big impact. Videos offer a great way to capture people’s attention in a way that a long page of text can’t. Video content is also a brilliant way to let your viewers get to know you. Let them see the real you, and show your personality. This will increase loyalty and trust enormously.

Read more tips about Video Content Marketing – Blogging Tips from A Global Reach, Internet Communication & Education.