There has been a huge increase in recent years in the number of people running small businesses. After the economic crisis of 2007, many people found the job market difficult and looked at ways to make money using their existing skills and knowledge. Even as the markets began to recover, the accessibility of running your own enterprise, thanks to technological developments like smartphones and cloud computing, led to more people being interested in becoming their own bosses.
However, starting up, particularly online, also became more competitive. While you could leverage technology social media, and video marketing to bring people to your business, this is not a skill most new entrepreneurs brought with them from earlier careers. There are plenty of people with great marketable skills, good ideas, or reliable services, who simply don’t know how to market them.
Learning the Right Skills
One option for people starting up in business with no real experience, or understanding of how marketing works in the digital age, is formal study. Earning an MBA can help new entrepreneurs fill gaps in their knowledge of video marketing, sales and other areas, which help them go from a skilled specialist to a good all round businessperson. With an online study course, like those offered by educational establishments as South Dakota Online Degrees, would-be entrepreneurs are able to study as they go along, using new knowledge to enhance their business, as they progress. Of course, it is also possible to learn about video marketing in a less formal way, using free online resources, videos of talks and seminars by experts, and by trial and error, so, it really depends on how somebody wants learn that works best for them.
Some entrepreneurs don’t want to handle every aspect of their business themselves and learn a raft of new skills. Instead, they prefer to focus on the things they do best. In this situation, the best way to tackle video marketing is to outsource it to a consultancy, who can analyze your goals and what you are offering and then plan and implement strong marketing strategies. This often requires more capital, at the start, than going it alone, but can be the most cost effective route in the long term.
There is a third option, though it is not really recommended, and that is to fly by the seat of your pants and try and figure out video marketing by experimenting and seeing what works. If you have good ideas, a lot of business sense, and strong analytical skills you may come up with some innovative ways of doing things this way. But, more often than not this approach produces lackluster results, and when it does work, you won’t really understand why or how to reproduce that success.
Video marketing is a must-have skill, so whether you gain the skills required on your own or buy them, make sure you have a short, mid and long-term plan to ensure your business isn’t executing online video marketing blindly.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.